YayPay

Helping a FinTech Solution Stand Out in a Crowded Space

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Background

YayPay is a fintech solution that makes collecting money fast, easy, and highly predictable through accounts receivable automation. Facing a high level of competition in the space, YayPay turned to SmartBug Media™ to create a new logo, branding, and website that would help position the company as a thought leader in cash management. Our team developed a website that boosts YayPay’s credibility with meaningful content and a focus on its differentiators.

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Updating Site Architecture

Knowing YayPay operates in a competitive space, we centered the website redesign on elevating the brand and aligning with the Buyer’s Journey.

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Creating New Branding

We created a color palette, font selection, and graphic style that is simultaneously professional and worthy of the brand’s cheerful name.

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Designing an Eye-Catching Logo

Pairing a vibrant kelly green with bright yellow, we put a new spin on the typical green used within the financial industry.

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Focusing on Differentiators

We added several pages to the website, such as “Why YayPay,” to showcase why YayPay stands out from the competition.

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Building a Calculator

We created an ROI calculator so customers can see their own potential gain in switching to YayPay.