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Burroughs

Leveraging Digital Transformation for a Brighter Future

SmartBug digital design work portfolio for Burroughs
SmartBug digital design work portfolio for Burroughs

Background

Burroughs is the largest independent service and integration provider for full lifecycle management of payment and transaction automation in North America. A forward-thinking organization, Burroughs is committed to both innovation and expertise in delivering turnkey solutions that maximize uptime, performance, and accountability.

Burroughs maintained a long-term partnership with SmartBug Media® to build its reputation and showcase its expertise, including promotional assets. Knowing that one of the best ways to get the most mileage out of content is to repurpose it, Burroughs coordinated with SmartBug to create an infographic that not only would promote its digital transformation technologies but also could be broken into bite-sized pieces across social media. 
SmartBug digital design work portfolio for Burroughs

Uniform Design

Consistency is key! The piece brings in design elements that match Burroughs’ other premium content, including infographics, CTAs, and checklists. The result is not only visually appealing but also easily recognizable to consumers. 

SmartBug digital design work portfolio for Burroughs SmartBug digital design work portfolio for Burroughs

Strategic Color Elements

Burroughs leans into the “info” side of infographics, bringing in a lot of educational details. This requires a delicate balance between icons, graphics, and text. To prevent the piece from becoming too overwhelming, brand colors group the content into different sections. The result is something that can function as one cohesive piece with sections that can also stand alone for use across social media.  

SmartBug digital design work portfolio for Burroughs

Warm and Welcoming Graphics

Every brand’s personality is its own, and Burroughs brings plenty of pop to the table. The infographic uses colorful icons and illustrations to reflect its bright brand identity, and eye-catching icons highlight the technologies the business uses to help its clients. 

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