EditCo Bio

Engineering a Web Presence for EditCo Bio’s Cell Solutions

Background

EditCo Bio revolutionizes biotechnology by providing cutting-edge engineered cell solutions. Through precision genetic engineering, EditCo Bio empowers researchers and industry leaders in drug discovery and regenerative medicine to accelerate discoveries, drive therapeutic development, and advance global health.

As a newly created spinoff from genome engineering company Synthego, EditCo Bio was starting its web presence from scratch—from branding to web development to SEO. The company approached SmartBug Media® to lead the charge.

Thanks to SmartBug, EditCo has a fresh web resource to support its marketing needs. Our team implemented custom HubSpot development to build out the company’s new site with user-friendly features, such as carousels and vertical sliders, plus micro-animations and hover effects. The website also includes a scalable product showcase and modular flexibility to accommodate technical content.

Modern Color Palette and Layout

EditCo Bio has a new vibe. The website introduces new primary colors—white, neon lavender, and Oxford blue—alongside visual accents such as video backgrounds, gradients, and animated transitions.

Responsive Design for Uniform UX Across Devices

Increasingly, people prefer mobile devices to bulky computers. SmartBug gave EditCo Bio’s website a fluid, responsive design, leveraging best practices for mobile interactions. No pinch-and-zoom necessary.

Custom Graphics

Engineered cell solutions are complex. SmartBug designed custom graphics and illustrations to help people visualize EditCo Bio’s cell products and the scientific concepts behind them.

Consistent Branding and Grid Layout shown on tablet

Creative Interactions

Even with an approachable layout and digestible information, EditCo Bio’s website could use some “pop.” SmartBug added engaging features including sliders and hover animations for buttons and cards.