Tulsa Welding School (TWS), a trade school with a location in Houston, saw a high volume of interest from students living outside of the local area. However, these leads weren’t enrolling at the school’s desired rate. TWS worked with SmartBug Media™ to create a “Cool Things to Do in Houston” infographic in order to provide students with information about Houston—both to allay fears and excite potential students about the possibilities. This infographic is included in a four-part lead nurturing email series that includes other informational and validating content offers, and SmartBug is creating additional infographics for the other TWS campuses. These infographics not only assist with enrollment conversion, but they’re also visually stunning, share-worthy pieces of content.