Background
Since 1996, customers have trusted IRA Resources to help them build wealth using alternative investments at a lower cost. The company knew their information-rich site content wasn’t reaching its audience and needed a website that was more customer focused and intuitive. They also wanted to transform the site’s look and tone to be more authentic and friendlier, aligning their branding with their business approach. IRA Resources asked SmartBug® to create a strategic, well-branded, customer-focused website. Our team used existing data and performed deep analysis to inform development, content strategy, and the entire user experience. The result is an intuitive, fresh, content-rich site with fine-tuned branding.
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