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Healthcare

With the right digital agency partner for your healthcare marketing strategies, you can focus more on what matters most: your patients.

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How We Help

Stand out from competitors

Your healthcare services are unique. Let our digital marketing experts take your value proposition and develop a healthcare marketing strategy that uses patient personas to guide content development, leverages long-term SEO strategy to strengthen your online presence, and analyzes the marketing efforts and overall business of key competitors.

Deploy HIPAA-compliant healthcare marketing strategies

From a healthcare business standpoint, almost nothing is more important than HIPAA compliance. We understand non-compliance with the strict regulations and guidelines results in significant costs, both financially and to your brand. Now that the majority of patients are comfortable communicating with providers via technology, we provide a compelling and compliant digital marketing experience.

Deliver useful content to your target market

As part of your healthcare marketing strategy, you have practical goals and you expect to see results from your tactics. To accomplish those goals, we deliver useful content to your target audience in the form of blog posts, e-books, videos, webinars, monthly mini-campaigns, and more.

Obtain measurable results

A successful inbound marketing campaign bases its strategies on metrics. Our healthcare metrics focus on traffic and time on page, website search engine rankings, customer acquisition costs, customer retention numbers, and consultations booked. By measuring these metrics, we can test, tweak, and evolve to ensure our efforts are positively contributing to your organization’s bottom line.

Bringing Inbound to an Industry Not Known for Inbound

SmartBug’s custom-tailored efforts with Clevens’ new website, growth-driven design, personalized and high-performing content, and other marketing strategies exceeded expectations on this front:

Read Clevens Case Study
+400%
Monthly leads up by
+337%
Monthly organic traffic increased by
+300%
Monthly consultation requests increased by

What Our Clients Say

They are Jedi Masters when it comes to HubSpot and are wonderful teachers/coaches when it comes to looping you in on how to utilize it to your advantage.

Jonathan Higgins
Health Data Vision, Social Media Manager

Decided to take a chance and go with HubSpot's #1 partner. The SmartBug team not only delivered great results, but working with them couldn't have been easier.

Paul Lambert
Ripcord Solutions, President

If you are working within HubSpot, SmartBug has the people and know-how to build your website.

Michael Gin
Nomis, Creative Director

How We Do It for Healthcare

At SmartBug Media®, Intelligent Inbound marketing is about creating smart, data-oriented strategies and deliverables. We combine the best of inbound marketing, web design, PR, sales enablement, paid search, creative, and more to increase your marketing ROI. Our approach is flexible, powerful, and built for increasing leads, growing revenue, and bolstering brand authority.

Learn More About Inbound Marketing

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We’ve Got the Expertise—and the Accolades

We’ve worked with healthcare companies large and small. We’re also globally recognized experts in Intelligent Inbound marketing, marketing automation, and sales enablement. From achieving brand differentiation to implementing marketing automation, we deliver best-in-class inbound marketing strategies focused on the customer experience.

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The Ultimate Content Marketing Checklist for Healthcare Marketing Pros LP

Ultimate Content Marketing Checklist for Healthcare Marketers

As a healthcare marketer, you may already know that content marketing is the key to sparking consistent long-term growth. As a healthcare marketer, you may already know that content marketing is the key to sparking consistent long-term growth.

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Our Latest Healthcare Industry Insights

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Post-Pandemic Healthcare Marketing Strategies to Attract and Engage Leads

Whether you’re in the B2B or the B2C space, here are five healthcare marketing strategies you need to remember post-pandemic.

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7 Healthcare Marketing Strategies to Grow Consultations

Use these 7 healthcare marketing strategies to grow your consultation requests and reduce the number of no-shows.

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Ready to Take Your Healthcare Marketing Strategy to the Next Level?