Healthcare

    With the right inbound marketing partner for your healthcare marketing strategies, you can focus more on what matters most: your patients.

     

    How We Help

    Stand out from competitors

    Your healthcare services are unique. Let our digital marketing experts take your value proposition and develop a healthcare marketing strategy that uses patient personas to guide content development, leverages long-term SEO strategy to strengthen your online presence, and analyzes the marketing efforts and overall business of key competitors. 

    Deploy HIPAA-compliant healthcare marketing strategies

    From a healthcare business standpoint, almost nothing is more important than HIPAA compliance. We understand non-compliance with the strict regulations and guidelines results in significant costs, both financially and to your brand. Now that the majority of patients are comfortable communicating with providers via technology, we provide a compelling and compliant digital marketing experience.

    Deliver useful content to your target market

    As part of your healthcare marketing strategy, you have practical goals and you expect to see results from your tactics. To accomplish those goals, we deliver useful content to your target audience in the form of blog posts, e-books, videos, webinars, monthly mini-campaigns, and more. 

    Obtain measurable results

    A successful inbound marketing campaign bases its strategies on metrics. Our healthcare metrics focus on traffic and time on page, website search engine rankings, customer acquisition costs, customer retention numbers, and consultations booked. By measuring these metrics, we can test, tweak, and evolve to ensure our efforts are positively contributing to your organization’s bottom line.  

    Bringing Inbound to an Industry Not Known for Inbound

    SmartBug’s custom-tailored efforts with Clevens’ new website, growth-driven design, personalized and high-performing content, and other marketing strategies exceeded expectations on this front:


    Read Clevens Case Study

    +400%
    MONTHLY LEADS UP BY
    +337%
    MONTHLY ORGANIC TRAFFIC INCREASED BY
    +300%
    MONTHLY CONSULTATION REQUESTS INCREASED BY

    What Our Clients Say

    If you are looking to increase your marketing power by 10x, SmartBug is the partner for you. SmartBug completely changed the course of our marketing strategy. The entire team, and especially Paul, was extremely helpful and knowledgeable while we refined our process. And once it was refined, it became an extremely powerful machine! Our website traffic increased from 1,200 to 14,000 in under a year, with visits converting at a 4 percent rate. I can only connect this to the diligent and intelligent work that the SmartBug team did for us.”

    Sarah Thomsen

    Head of Marketing, MyRounding

    SmartBug helped us with a very large website relaunch—starting us to use inbound for the first time, and providing thoughtful feedback and data to make informed decisions on the updates we needed to make.”

    Alexandra Reese

    Marketing Communications Manager, ProvistaDX

    SmartBug has been a very good partner for us. They helped us develop a thorough plan and then executed their part very well. The team is very professional and committed to delivering quality work. I would strongly recommend leveraging their services.”

    Gregg Morin

    VP of Sales, Health Data Vision

    We are very happy to have SmartBug as an extension of our marketing team. They consistently deliver relevant and informative content for our audience (we are a medical device company in a niche market) and provide useful insight and suggestions for keywords/blog topics that have helped increase our SEO ranking. They are always available for questions, extremely professional, and easily adapt to our changing needs as our marketing strategy evolves. SmartBug is an all-around great inbound marketing partner!”

    Addie Houston

    Marketing Manager, SSCOR

    How We Do It for Healthcare

    At SmartBug Media®, Intelligent Inbound marketing is about creating smart, data-oriented strategies and deliverables. We combine the best of inbound marketing, web design, PR, sales enablement, paid search, creative, and more to increase your marketing ROI. Our approach is flexible, powerful, and built for increasing leads, growing revenue, and bolstering brand authority.

    Learn More About Inbound Marketing

    A 2020 report from the National Telecommunications and Information Administration shows that more than half of American households used the internet for health-related activities. We’ll help you stand out in the healthcare market as a provider with persona-targeted content that converts.

    Learn More on Branding and Creative

    Healthcare marketing has a variety of approaches. Whether you’re a medical practice seeking to gain and maintain patients or a government body with the responsibility to promote modern medicine, our marketing team has the industry knowledge and strategies to make your online marketing efforts meaningful to your audience. 

    Inbound marketing provides a comprehensive, data-driven approach that turns visitors to your website into leads and leads into patients. Our results- and goal-oriented strategies make sense of the numbers, which in turn makes marketing more effective and increases your ROI.

    Learn More About Reporting

    We’ve Got the Expertise—and the Accolades

    We’ve worked with healthcare companies large and small. We’re also globally recognized experts in Intelligent Inbound marketing, marketing automation, and sales enablement. From achieving brand differentiation to implementing marketing automation, we deliver best-in-class inbound marketing strategies focused on the customer experience.

    Request a Consultation

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    The Ultimate Content Marketing Checklist for Healthcare Marketing Pros LP

    Ultimate Content Marketing Checklist for Healthcare Marketers

    As a healthcare marketer, you may already know that content marketing is the key to sparking consistent long-term growth. As a healthcare marketer, you may already know that content marketing is the key to sparking consistent long-term growth.

    Learn More

    Content Marketing Checklist for Healthcare

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    Our Latest Healthcare Industry Insights

    Ready to Take Your Healthcare Marketing Strategy to the Next Level?

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    The Ultimate Guide to Perfecting Your Marketing Attribution

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