Cutler Nutrition
Bulking up a Bodybuilding Brand’s E-Comm Revenue
![Cutler desktop view](https://www.smartbugmedia.com/hubfs/Cutler-top-desktop-view-1.png)
![Cutler tablet view](https://www.smartbugmedia.com/hubfs/Cutler-top-tablet-view-1.png)
![Cutler mobile view](https://www.smartbugmedia.com/hubfs/Cutler-top-mobile-view-1.png)
Background
Cutler Nutrition is a bodybuilding-focused wellness brand led by four-time Mr. Olympia Champ Jay Cutler. With an ever-expanding list of products centered on helping you achieve your fitness goals, the Cutler Team approached SmartBug® about email marketing. We combined consistent messaging, eye-catching design, and analysis-based strategy to implement seasonal emails, evergreen email flows, and SMS, all of which produced an increase in monthly revenue gains.
![Cutler desktop view old](https://www.smartbugmedia.com/hubfs/1-Cutler-double-desktop-slideA-1.png)
![Cutler desktop view new](https://www.smartbugmedia.com/hubfs/1-Cutler-double-desktop-slideB-1.png)
Transforming Existing Email Flows
Not only did our team revamp the copy, design, and timing of their email flows, but we also added new ones to capitalize on purchase opportunities.
![Cutler mobile view sms](https://www.smartbugmedia.com/hubfs/2-Cutler-sms-mobile-slideA-1.png)
![Cutler mobile view sms](https://www.smartbugmedia.com/hubfs/2-Cutler-sms-mobile-slideB-1.png)
Adding Value with SMS
We helped cultivate a growing SMS list as a surefire way to boost ROI by getting their products in front of the right audience.
![Cutler desktop view](https://www.smartbugmedia.com/hubfs/3-Cutler-custom-desktop-slide%201-1.png)
![Cutler mobile view](https://www.smartbugmedia.com/hubfs/3-Cutler-custom-mobile-slide%201-1.png)
Customizing Monthly Strategy
Using company-specific data and industry expertise, our team delivers up-to-date recommendations and strategies for future projects every month.
![Cutler desktop view](https://www.smartbugmedia.com/hubfs/4-Cutler-holiday-desktop-slide%201-1.png)
![Cutler mobile view](https://www.smartbugmedia.com/hubfs/4-Cutler-holiday-mobile-slide%201-1.png)
Making Holiday Gains
Well-timed sale announcements and reminders are important for creating urgency and maximizing seasonal revenue.
![Cutlet Desktop View](https://www.smartbugmedia.com/hubfs/5-Cutler-popups-slide%201-1.png)
Attention-Grabbing Pop-Ups
By implementing bold design and discount incentives into their site pop-ups, we encouraged brand engagement and additional sales.