Macorva

Improving Employee Engagement with a New Website and Marketing Campaign

macorva-top-desktop-view
macorva-top-tablet-view
macorva-top-mobile-view

Background

Macorva’s software offers a fresh approach to helping businesses improve engagement, retain talent, and grow their organizations by connecting employees and leaders through feedback. Macorva came to SmartBug Media™ for help creating a website from the ground up that showcased Macorva’s benefits and features—including unlocking the unfiltered feedback companies need to make meaningful business decisions. Additionally, Macorva connected with our inbound marketing strategy team to craft meaningful content that helps organizations understand the advantages of a 360-degree view of employee dynamics.

1-Macorva-desktop-slide1

Selling a New Brand

Macorva didn’t have a brand—only a strong value proposition and high-level personas. We took these resources and built a website that authentically represents the new brand and appeals to prospects.

2-Macorva-tablet-overlap-slide1 2-Macorva-mobile-overlap-slide1

Building a Visual Identity

Starting from scratch, we created a visual identity and language to help Macorva establish an online presence that could be evolved into a stronger brand.

3-Macorva-double-desktop-slide1B

Rounding Out the Logo

Macorva’s existing logo idea was more angular and square. We refined the concept by switching to round shapes and fonts to soften the look and emphasize the human component of the software.

4-Macorva-desktop-slide1

Enterprise Emphasis

To further distinguish Macorva’s scalability and versatility for both larger and smaller companies, we created a separate narrative focusing on enterprises.

5-Macorva-desktop-slide1

Dropdowns Deliver

Advanced dropdown menus featuring icons and preview text give users a clear view of what they will find on subsequent links—while keeping them on the website.

See our full expertise in

Web Design & Development

HubSpot

See our full expertise in

Conversant Bio Realizes 3,558% ROI With Inbound Marketing

Read Case Study