Akinox
Uncovering a Healthcare Technology Company’s Brand Personality
![akinox-top-desktop-view](https://www.smartbugmedia.com/hubfs/akinox-top-desktop-view.png)
![akinox-top-tablet-view](https://www.smartbugmedia.com/hubfs/akinox-top-tablet-view.png)
![akinox-top-mobile-view](https://www.smartbugmedia.com/hubfs/akinox-top-mobile-view.png)
Background
Akinox is a proven technology partner that develops, implements, and supports integrated digital healthcare solutions. The next-gen tools, products, and services that Akinox provides help support public and private efforts to maximize the quality and value of patient care today.
Akinox came to SmartBug Media® looking to reimagine the company’s website with a refreshed visual identity and stronger brand messaging. It was clear to Akinox that it needed help articulating and demonstrating the tech company’s expertise in the healthcare space.
Now with a more modern, compelling, and organized website that clearly showcases its successes, strengths, and differentiators, Akinox is able to reach and engage its target audience in a more meaningful way.
![Akinox web design example of long from copy](https://www.smartbugmedia.com/hubfs/1-akinox-desktop-overlap-slide1.png)
![Akinox web design example of long from copy with mobile view](https://www.smartbugmedia.com/hubfs/1-akinox-mobile-overlap-slide1.png)
Clean Long-Form Copy
A clean look and feel with thoughtful formatting helps make long-form copy easy to read without overwhelming the reader.
![Akinox web design example fo modern design elements](https://www.smartbugmedia.com/hubfs/2-akinox-desktop-slide1.jpg.png)
Modern Design Elements
Shapes, icons, gradients, and other unique design elements bring a fun, fresh, and modern feel to Akinox’s company website.
![Akinox web design example of powerful brand storytelling on a tablet](https://www.smartbugmedia.com/hubfs/3-akinox-tablet-overlap-slide1.png)
![Akinox web design example of powerful brand storytelling on a smart phone](https://www.smartbugmedia.com/hubfs/3-akinox-mobile-overlap-slide1.png)
Powerful Brand Storytelling
Clear and engaging website copy uncovers Akinox’s brand personality and showcases its key differentiators in healthcare tech.
![Akinox web design example of multilingual versions](https://www.smartbugmedia.com/hubfs/4-akinox-double-desktop-slide1A.jpg)
![Akinox web design example of multilingual versions](https://www.smartbugmedia.com/hubfs/4-akinox-double-desktop-slide1B.png)
English and French Versions
English and French versions of the website allow Akinox to reach all current and prospective customers in the U.S. and Canada.