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Supercharge Your Pipeline

Herzer Financial

Providing Premier Real Estate Loans in California

Herzer Financial's website on desktop
Herzer Financial's website on a tablet
Herzer Financial's website on mobile


Herzer Financial is a premier provider of flexible financing services in California. Herzer delivers tailored loan options for consumers and real estate investors, including ground-up construction loans, fix-and-flips, bridge loans, consumer loans, commercial financing, refinance options, and purchase money loans. Thanks to Herzer’s unique expertise, the team bridges the gap in private money funding to ensure clients have the necessary financial support to pursue their real estate goals.

When the Herzer Financial team first approached SmartBug Media®, they were ready to revamp an outdated website and transform their online presence. Subtle animation, color overlays, and sleek navigation position Herzer as a professional, yet approachable, private lending partner.

Today, visitors—including borrowers, brokers, investors, and contractors—can easily view Herzer’s complete list of loan offerings. And for visitors ready to take the next step, CTAs to “Apply for a Loan” or “Apply to Invest” are just one click away. 

Herzer Financial's new logo and dynamic graphics Herzer Financial's new site with sleek branding

Logo & Branding

The SmartBug Media® team developed cohesive branding from the ground up, including a new logo and dynamic graphics throughout the new site to establish a modern, clean, and professional look and feel. New visual overlays and patterns evoke the same sleek branding found in the logo redesign.

Learn more about our creative and branding services.

Interactive modules on Herzer Financial's new website

Interactive Modules

To showcase the full breadth of the client’s loan offerings without taking up too much real estate on the page, our team engineered interactive, user-first modules to make the discovery and selection process as straightforward as possible. Now, users can compare loan types and navigate to interior pages to learn more with effortless ease.

Learn more about our website design services.

Herzer Financial's new modern color scheme Herzer Financial's eye-catching iconography

Modern Color Scheme

Thanks to the new website's modern color scheme and eye-catching iconography, the client now positions itself as a forward-thinking leader in private money lending and invites its prospects to explore loan options with a partner they can trust.