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Supercharge Your Pipeline

Franchise Marketing

Add rocket fuel to accelerate your brand's growth at the local level. As a leader in franchise marketing, we work with more than 800 franchisees across 15 brands to help build their businesses through our lead generation services and more. Sound like a partner you want in your corner? Let's explore how we can help you maximize revenue growth in every local market.

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Drive Awareness, Leads, and Revenue for Your Franchisees

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Track campaign outcomes for every dollar spent.

Our approach to local PPC and franchise marketing ensures we learn from our wins and leverage network-wide campaign data every time you open a new location. This sets your new franchisees up for success from day one.
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Increase ROI across your network's marketing efforts.

We'll handle the nitty-gritty of a multilocation marketing strategy so you can deliver a steady flow of quality leads to your network, drive sustained revenue, and keep your franchisees satisfied.

Develop brand cohesion across your franchise network.

Speak to your customers with a single, unified voice across all platforms and locations. We'll help you streamline the process to build credibility and trust.

Launch new franchise locations successfully.

Ready to grow? We're here to help. We know how to manage lead generation performance, and we'll keep you in the loop with clear and consistent communication.

How We Drive Growth for Franchises

Build your brand's presence and grow your franchisees. We'll help expand your networks and increase revenue with a consistent flow of local, high-quality leads.

Paid Media

  • Conduct market analysis, including in-depth research of keywords, competitors, and search engine rankings.
  • Build custom local PPC landing pages tailored to your franchisees' service offerings and ideal customer profiles.
  • Perform ongoing optimization of ad copy, keyword targeting, and contact form/phone call conversion tracking.
  • Stay up to date with real-time lead notifications via email, monthly performance reports, and 24/7 access to your performance dashboard.
Explore Paid Media Services
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Our Metrics of Success

Check out our recent wins for one of our long-time clients, a large and fast-growing home services franchise network with approximately 100 locations across the U.S. and Canada.

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+$ 18 M
Estimated Incremental Revenue
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600 %
Average Return on Ad Spend (ROAS)
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$ 6
Generated per Dollar Spent on PPC
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+ 150 K
Leads Driven in One Year by PPC
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+ 20 %
Increase in Leads
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- 38 %
Decrease in Cost per Lead

Designed for Every Franchise

Our team of certified experts understands that every franchise is unique. We dive deep to understand your goals and deliver steady, predictable results to boost your bottom line.

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Our Approach: Want to grow—and grow quickly? We'll help you establish winning strategies from corporate headquarters to each of your franchise locations. We'll begin by crafting the right messaging along with SEO for your target audience to build brand awareness, just like we've done for so many other emerging franchises. 

  • Website Development
  • Branding & Messaging
  • SEO

Breaking Records, Not the Bank

Discover how SmartBug Media tackled rapid expansion and campaign management hurdles for Two Maids—enhancing lead generation and reducing costs across all franchises.

Jump in Daily Leads per Location
Drop in Google Ads Cost per Lead
New Franchise Locations
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An Extension of Your Team

Innovators. Problem solvers. Go-getters. We handle all the nitty-gritty details of franchise marketing so you can focus on the big picture.

Mastering Lead Generation A Comprehensive Guide for Franchisor Marketing

Mastering Lead Generation:
A Comprehensive Guide for Franchisor Marketing

We’ve created this foundational lead generation guide specifically for you to start adjusting and optimizing your marketing and paid advertising strategies. We want to help you not only attract and nurture franchisees but also support your franchisees in their lead generation. And that's just the beginning of the tools and templates we've created to help you increase your ROAS.

Learn More

Popular Resources

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