Background
When Bicycle Health approached SmartBug Media®, the telehealth company was looking to build a B2B microsite to attract more qualified partnerships. The company works with not only medical providers but also insurers, pharmacies, employers, and drug courts to get those who struggle with opioid use disorder the help that they need.
The team at SmartBug® soon got to work creating a new partnerships site from the ground up but adhered to branding guidelines to ensure the new microsite would have the same look and feel as the client’s primary B2C website. Prospects can now seamlessly navigate to individual partnership pages and fill out the corresponding referral form to get treatment and recovery support for their patients.
Bicycle Health works to break down the stigma of opioid use disorder, so it was important the new site convey the same message. The imagery throughout the site humanizes those who seek help and empowers those who make it their mission to offer support. Animated supporting statistics remind those facing opioid use disorder that help is out there. And with strategically placed CTAs, medical providers can expedite treatment and offer hope for a brighter future.
