Crews Bank Corp
Creating Brand Cohesion for a Family-Owned Banking Operation
![Crews Website Desktop View](https://www.smartbugmedia.com/hubfs/Portfolio%20Pages/Portfolio_Crews%20Bank%20Corp/Crews-top-desktop-view.png)
![Crews Website Tablet View](https://www.smartbugmedia.com/hubfs/Portfolio%20Pages/Portfolio_Crews%20Bank%20Corp/Crews-top-tablet-view.png)
![Crews Website Desktop View](https://www.smartbugmedia.com/hubfs/Portfolio%20Pages/Portfolio_Crews%20Bank%20Corp/Crews-top-mobile-view.png)
Background
For more than 90 years, family-owned Crews Banking Corporation has served the people and businesses of Central and Southwest Florida with more than 27 locations. Crews came to SmartBug Media® to build a suite of cohesive yet distinct bank websites that could help build brand awareness and increase visits and lead generation. We were able to build websites for Charlotte State Bank & Trust, Englewood State Bank & Trust, and Wauchula State Bank that celebrate the local flavor while preserving Crews Banking Corporation’s branding and values.
![Creating Brand Consistency Crews Website](https://www.smartbugmedia.com/hubfs/Portfolio%20Pages/Portfolio_Crews%20Bank%20Corp/1-Crews-double-desktop-slide1A.jpg)
![Brand Consistency Crews Website](https://www.smartbugmedia.com/hubfs/Portfolio%20Pages/Portfolio_Crews%20Bank%20Corp/1-Crews-double-desktop-slide1B.jpg)
![Crews Website Brand Consistency](https://www.smartbugmedia.com/hubfs/Portfolio%20Pages/Portfolio_Crews%20Bank%20Corp/1-Crews-double-desktop-slide2A.jpg)
![Crews Website Brand Consistency](https://www.smartbugmedia.com/hubfs/Portfolio%20Pages/Portfolio_Crews%20Bank%20Corp/1-Crews-double-desktop-slide2B.jpg)
![Creating Brand Consistency Crews Bank Corp](https://www.smartbugmedia.com/hubfs/Portfolio%20Pages/Portfolio_Crews%20Bank%20Corp/1-Crews-double-desktop-slide3A.jpg)
![Brand Consistency Crews Bank Corp](https://www.smartbugmedia.com/hubfs/Portfolio%20Pages/Portfolio_Crews%20Bank%20Corp/1-Crews-double-desktop-slide3B.jpg)
Creating Brand Consistency
To create brand consistency, we synthesized and aligned three bank websites—each with more than 70 pages—using the banking corporation’s parent site template.
![Crews Bank Corp Menu](https://www.smartbugmedia.com/hubfs/Portfolio%20Pages/Portfolio_Crews%20Bank%20Corp/2-Crews-double-mobile-slide1A.png)
![Crews Bank Corp Menu Menu Navigation](https://www.smartbugmedia.com/hubfs/Portfolio%20Pages/Portfolio_Crews%20Bank%20Corp/2-Crews-double-mobile-slide1B.png)
![Crews Bank Corp Menu Nav Tablet View](https://www.smartbugmedia.com/hubfs/Portfolio%20Pages/Portfolio_Crews%20Bank%20Corp/2-Crews-tablet-overlap-slide2B.png)
![Crews Bank Corp Menu Nav Mobile View](https://www.smartbugmedia.com/hubfs/Portfolio%20Pages/Portfolio_Crews%20Bank%20Corp/2-Crews-mobile-overlap-slide2A.png)
![2-Crews-desktop-overlap-slide3](https://www.smartbugmedia.com/hubfs/Portfolio%20Pages/Portfolio_Crews%20Bank%20Corp/2-Crews-desktop-overlap-slide3.png)
![Crews Bank Corp Menu Nav](https://www.smartbugmedia.com/hubfs/Portfolio%20Pages/Portfolio_Crews%20Bank%20Corp/2-Crews-mobile-overlap-slide3.png)
Leveraging Menu Navigation
In order to let the authentic product and value proposition speak for themselves, we took a bold approach to the mega menu by placing it in a hamburger menu.
![Crews Bank Corp Branch Personality](https://www.smartbugmedia.com/hubfs/Portfolio%20Pages/Portfolio_Crews%20Bank%20Corp/3-Crews-desktop-slide1.jpg)
![3-Crews-desktop-slide2](https://www.smartbugmedia.com/hubfs/Portfolio%20Pages/Portfolio_Crews%20Bank%20Corp/3-Crews-desktop-slide2.jpg)
![3-Crews-desktop-slide3](https://www.smartbugmedia.com/hubfs/Portfolio%20Pages/Portfolio_Crews%20Bank%20Corp/3-Crews-desktop-slide3.jpg)
Celebrating Branch Personality
For community-proud Charlotte State Bank, our design team leveraged soft, faded colors in the hero image. For Englewood State Bank & Trust, we used bright, bold colors and images of water and waves to celebrate the community’s small-town vibe and beachy lifestyle. Wauchula State Bank’s design features colors that celebrate the Florida Everglades and sharp angles that highlight the business nature of its banking community.
![Crews Bank Corp Website Copy](https://www.smartbugmedia.com/hubfs/Portfolio%20Pages/Portfolio_Crews%20Bank%20Corp/4-Crews-tablet-slide1.png)
![Crews Bank Corp Website Copy Tablet View](https://www.smartbugmedia.com/hubfs/Portfolio%20Pages/Portfolio_Crews%20Bank%20Corp/4-Crews-tablet-slide2.png)
![Crews Bank Corp Website Copy 1](https://www.smartbugmedia.com/hubfs/Portfolio%20Pages/Portfolio_Crews%20Bank%20Corp/4-Crews-tablet-slide3.png)
Localizing Website Copy
Our copywriting team crafted custom, localized website copy for each branch location, while curating templated copy for Crews’ unique product offerings.
![Crews Bank Corp Interactive Map Desktop View](https://www.smartbugmedia.com/hubfs/Portfolio%20Pages/Portfolio_Crews%20Bank%20Corp/5-Crews-desktop-slide1.jpg)
![Crews Bank Corp Interactive Map Tablet View](https://www.smartbugmedia.com/hubfs/Portfolio%20Pages/Portfolio_Crews%20Bank%20Corp/5-Crews-tablet-slide2.png)
![Crews Bank Corp Interactive Map Mobile View 1](https://www.smartbugmedia.com/hubfs/Portfolio%20Pages/Portfolio_Crews%20Bank%20Corp/5-Crews-double-mobile-slideA.png)
![Crews Bank Corp Interactive Map Mobile View 2](https://www.smartbugmedia.com/hubfs/Portfolio%20Pages/Portfolio_Crews%20Bank%20Corp/5-Crews-double-mobile-slideB.png)
Building an Interactive Map
Using HubDB, we created an interactive map so bank patrons can easily find bank locations and ATMs, as well as affiliate ATMs.