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HubSpot Implementation and Setup

Package Offerings by Hub

In a few steps, our team will implement and optimize your HubSpot platform, whether you have one or multiple Hubs. 

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HubSpot Onboarding Packages

Whether you’re looking to attract more leads, close deals faster, or provide exceptional customer support, our onboarding process equips your team to leverage HubSpot’s tools to their full potential. We’ll guide you through setup, customization, and best practices, ensuring your business can maximize ROI across all departments. With expert support at every step, we’ll help you build a unified strategy that drives growth and delivers results.
Guided Onboarding Collaborative Onboarding Premier Onboarding
Pro Enterprise Pro Enterprise Pro Enterprise
Hours 15 15 47 51 63 70
Rate $185 $185 $185 $185 $185 $185
Total $2,775 $2,775 $8,695 $9,435 $11,655 $12,950
Tactical Workshops
Reverse demo of current CRM tool
Discovery call #1 - Overview of the configurations
Discovery call #2 - Review of the configurations
Portal Configurations
List of configurations to build out
Account Configurations
Account defaults branding
Create teams Up to 5 teams Up to 7 teams Up to 8 teams Up to 10 teams
Configure presets 1 preset Up to 2 presets Up to 3 presets Up to 4 presets
Permission sets Up to 3 permission sets Up to 5 permission sets
Verify the HubSpot tracking code Installation
Configure notifications and notification profiles 1 notification profile Up to 2 notification profiles Up to 2 notification profiles Up to 3 notification profiles
Assist in setting up the single sign-on
Sandbox environment setup 1 sandbox 1 sandbox
Object Management
Create custom deal, contact & company properties Up to 10 properties Up to 15 properties Up to 20 properties Up to 25 properties
Required fields on contact and company creation forms Up to 10 properties Up to 15 properties Up to 20 properties Up to 25 properties
Association labels 1 per object Up to 2 per object Up to 3 per object Up to 4 per object
Create custom objects 1 custom object Up to 2 custom objects
Data Management
Set up lifecycle stages
Calculated properties Up to 1 Up to 2 Up to 3 Up to 5
Field-level permissions For up to 5 properties For up to 8 properties For up to 10 properties For up to 12 properties
Custom events 1 no-code 2 no-code
Multiple currencies 1 currency Up to 2 currencies Up to 3 currencies Up to 4 currencies
Layout Customization
Standard CRM interface configuration
Activities
Set up tasks creation defaults
Configure the "Never Log" settings
Conversation Centralization
Shared inbox 1 inbox 1 inbox 1 inbox 1 inbox
Assist in setting up Facebook Messenger integration
Connect live chat 1 live chat Up to 2 live chats Up to 2 live chats Up to 3 live chats
Slack integration
Training Sessions
Standard tools training sessions 3 3 3 3 3 3
Custom role-based training sessions 1 1
Q&A sessions 1 1 2 2 2 2
Planning and Communications
Project management
ADDITIONALS
Governance Plan 10 14 12 16
2 Discovery Calls
1) HubSpot account governance structure + Defining your HubSpot governance structure
2) Governance owners, maintenance and review
Deliverable: Governance plan
Portal configurations:
Users, Seats, Teams, Custom Permission Sets, Presets
Up to 12 Users

Up to 5 Teams

Up to 3 custom permission sets

Up to 3 presets
Up to 15 Users

Up to 8 Teams

Up to 4 custom permission sets

Up to 4 presets
Up to 20 Users

Up to 10 Teams

Up to 5 custom permission sets

Up to 6 presets
Up to 25 Users

Up to 12 Teams

Up to 6 custom permission sets

Up to 8 presets
Sensitive Data / HIPAA
2 Discovery Calls
Understand client needs and challenges and initial consultation and requirements gathering.
Gap Analysis and Strategic Plan
Assess current data management processes and tools and analyze existing processes, identify gaps, and develop a strategic plan.
HIPAA Functionality Configuration
Turn on HIPAA-specific settings, create sensitive data properties and set up user roles and permissions.
2 Training Sessions
- Enable Sensitive Data in Settings
- Establish governance: legal approval, Super Admin activation, internal HIPAA policies documented.
- Create Sensitive / Highly Sensitive properties and mark PHI where applicable
- Restrict user access
- Create forms with Sensitive / Highly Sensitive properties
Post-Training Support
24 32
Standard Blog Article (1) Template 20 20 20 20
Standard Email (1) and Landing Page (1) Templates 16 16 16 16
System Pages Templates 8 8 8 8
Domain Setup 5 5 5 5
Brand (Business Unit) Setup 6h 6h 6h 6h
Guided Onboarding Collaborative Onboarding Premier Onboarding
Pro Enterprise Pro Enterprise Pro Enterprise
Hours 15 15 48 54 72 80
Rate $185 $185 $185 $185 $185 $185
Total $2,775 $2,775 $8,880 $9,990 $13,320 $14,800
Strategic Workshops
Process mapping
Techstack
Lifecycle stages definition/Scoring
Tactical Workshops
Reverse demo of your current marketing tool
Discovery call #1 - Overview of the configurations
Discovery call #2 - Review of the configurations
Portal Configurations
List of configurations to build out
LEAD GENERATION
Email
Configure marketing email settings
Validate email sending domains
Set email body width and padding
Set fonts and colors based on client brand guidelines
Set up subscription types Up to 3 Up to 5 Up to 8 Up to 10
Enable and configure double opt-in based on client preferences
Turn on track email opens
Turn on track email clicks
Set source tracking
Enable identity tracking
Check RSS language and email date formats
Set default values for email personalization
Create email lists/segments Up to 2 Up to 4 Up to 4 Up to 5
Set subscription visibility rules
Set email frequency cap
Forms
Configure form settings
Update default file manager hosting domain to the client's domain
Email client about GDPR (if needed)
Set legitimate interest, privacy policy, consent to communicate, and consent to process data, based on client guidance
CTAs
Create CTAs Up to 3 Up to 4 Up to 5 Up to 6
Socials
Verify social accounts connections
Set publishing settings
Allow sharing for appropriate connected accounts and select default accounts
Ads
Verify ad accounts connections
Set ROI for ads
Set up simple lead routing
Add ad pixels (if applicable)
Chat/Bots
Set up the chatbot tool 1 chatbot 1 chatbot Up to 2 Up to 2
Buyer Intent Basic Configuration
Set up the buyer intent tool
Website Analytics
Exclude client and SmartBug IP addresses from reporting
Set up native HubSpot integrations with Google Analytics, Google Tag Manager, and AdRoll
Configure external domains for tracking and automatic cross-domain linking
Configure tracking cookies
Limit tracking to specific domains
Limit cookies to subdomains
Implement bot filtering
Add excluded referrer URLs (if applicable)
Set up analytics views
Set cookie request based on client's GDPR or legal requirements
Enter any external domains to be tracked as part of website
Campaigns
Set up campaigns 1 1 2 2
Account Configuration
Confirm IT team connects domains/subdomains for blog, landing pages, website, and email
Create custom deal, contact & company properties (as needed) Up to 10 Up to 15 Up to 20 Up to 25
Lifecycle stage sync contacts-companies
Automatically create and associate companies with contacts
Add additional customization to record views
Enable "Assign company owner to contact by default"
Create custom events 1 no-code 2 no-code
AUTOMATIONS
Create a lead score 1 1 1 1
Add in persona properties
Create marketing-related automations Up to 2 Up to 3 Up to 4 Up to 5
REPORTING & ANALYTICS
Attribution
Set up dashboards 1 dashboard Up to 2 dashboards Up to 2 dashboards Up to 3 dashboards
Set up standard reporting Up to 10 reports Up to 15 reports Up to 12 reports Up to 20 reports
Set up custom reporting 1 custom report Up to 3 custom reports Up to 4 custom reports Up to 5 custom reports
Configure website page and analytics settings
Create a customer journey analytics report
Training Sessions
Standard tools training sessions 3 3 3 3 3 3
Custom role-based training sessions 1 1
Q&A sessions 1 1 2 2 2 2
Planning and Communications
Project management
ADDITIONALS
Standard Blog Template 20 20 20 20 20
Standard Email and LP Templates 16 16 16 16 16
System Pages Templates 8 8 8 8 8
Domain Setup 5 5 5 5 5
Guided Onboarding Collaborative Onboarding Premier Onboarding
Pro Enterprise Pro Enterprise Pro Enterprise
Hours 15 15 45 50 65 72
Rate $185 $185 $185 $185 $185 $185
Total $2,775 $2,775 $8,325 $9,250 $12,025 $13,320
Strategic Workshops
Process mapping
Pipeline definition
Handoff process (MQL to SQL to Opportunity)
Tactical Workshops
Reverse demo of your current sales tool
Discovery call #1 - Overview of the configurations
Discovery call #2 - Review of the configurations
Portal Configurations
List of configurations to build out
Account Configuration
Create custom deal properties Up to 10 Up to 15 Up to 20 Up to 25
Set up deal views Up to 2 Up to 3 Up to 4 Up to 5
Set up the lead object
Prospecting
Set up HubSpot calling tool 1 number Up to 2 numbers Up to 3 numbers Up to 4 numbers
Enable "Track call and meeting types"
Customize call and meeting types for your team
Enable "Allow call recording"
Enable "Allow call transcription" now called Conversational Intelligence
Set up conversational intelligence by connecting HubSpot's calling systems
Set up the prospecting workspace
Create sequences 1 sequence Up to 2 sequences Up to 3 sequences Up to 4 sequences
Activate task automation
Set up email tracking
Verify that "Enable email tracking for all users" and "Enable email attachment logging for all users" are turned on
Create sales email templates 2 template Up to 3 templates Up to 4 templates Up to 5 templates
Create snippets 1 snippet Up to 2 snippets Up to 3 snippets Up to 4 snippets
Create playbooks 1 playbook Up to 2 playbooks Up to 2 playbooks Up to 3 playbooks
Set up the meeting tool
Set up the predictive lead scoring tool
Pipeline and Revenue
Configure a deals pipeline (name, deal stages, conditional stage properties, tags, automations)
1 pipeline

Up to 5 tags

Up to 5 automations

1 pipeline

Up to 5 tags

Up to 5 automations

1 pipeline

Up to 10 tags

Up to 7 automations

2 pipelines

Up to 15 tags

Up to 10 automations
Sync lifecycle stages to associated contacts and companies
Set up basic lead routing
Set up a deal score
Reporting & Analytics
Set up forecasting
Set up goals 1 goal Up to 2 goals Up to 2 goals Up to 3 goals
Set up the sales dashboard 1 dashboard with up to 2 custom reports 1 dashboard with up to 4 custom reports 2 dashboards with up to 4 custom reports each 2 dashboards with up to 5 custom reports each
Set up the customer journey analytics report for deal stages
Training Sessions
Standard tools training sessions 3 3 3 3 3 3
Custom role-based training sessions 1 1
Q&A sessions 1 1 2 2 2 2
Planning and Communications
Project management
Guided Onboarding Collaborative Onboarding Premier Onboarding
Pro Enterprise Pro Enterprise Pro Enterprise
Hours 14 14 45 50 67 72
Rate $185 $185 $185 $185 $185 $185
Total $2,590 $2,590 $8,325 $9,250 $12,395 $13,320
Strategic Workshops
Process mapping
Pipeline definition
Handoff process
Tactical Workshops
Reverse demo of your current sales tool
Discovery call #1 - Overview of the configurations
Discovery call #2 - Review of the configurations
Portal Configurations
List of configurations to build out
Deepen Relationships
Set up customer portal 1 portal 1 portal 1 portal 1 portal
Set up knowledge base 1 knowledge base 1 knowledge base 1 knowledge base 1 knowledge base
Set up a form to collect incoming tickets from customers 1 form 1 form 1 form 1 form
Set up HubSpot calling tool 1 number Up to 2 numbers Up to 3 numbers Up to 4 numbers
Set up conversational intelligence by connecting HubSpot's calling systems
Set up interactive voice response
Set up customer success & customer health scores 1 customer health score 1 customer health score 1 customer health score 1 customer health score
Drive Efficiency
Configure a tickets pipeline (name, statuses, conditional properties, tags, automations)
1 pipeline

Up to 5 tags

Up to 5 automations

1 pipeline

Up to 5 tags

Up to 5 automations

1 pipeline

Up to 10 tags

Up to 7 automations

2 pipelines

Up to 15 tags

Up to 10 automations
Create a ticket creation workflow
Create custom ticket properties Up to 10 Up to 15 Up to 20 Up to 25
Set the properties your team sees when creating tickets
Set the properties your team sees on ticket records
Create ticketing views Up to 2 views Up to 3 views Up to 4 views Up to 5 views
Set up help desk
Create service-related automations 1 automation Up to 2 automations Up to 3 automations Up to 4 automations
Customize your ticket category and resolution properties
Set up SLAs
Set up conditional SLAs
Configure agents skills
Configure skill-based routing
Connected Service
Create sales email templates 1 template Up to 2 templates Up to 3 templates Up to 4 templates
Create snippets 1 snippet Up to 2 snippets Up to 3 snippets Up to 4 snippets
Build AI-powered chatbots 1 chatbot Up to 2 chatbots Up to 3 chatbots Up to 4 chatbots
Create live chat channels and target messages
Create playbooks 1 playbook Up to 2 playbooks Up to 2 playbooks Up to 3 playbooks
Set up customer success workspace
Create NPS, customer support or CSAT surveys Up to 2 surveys Up to 3 surveys Up to 4 surveys Up to 5 surveys
Build customer success dashboards (default and custom reports) 1 dashboard with up to 4 custom reports 1 dashboard with up to 5 custom reports 1 dashboard with up to 6 custom reports 2 dashboards with up to 8 custom reports
Set capacity limits for live chat
Set quantitative goals for teams or users 1 quantitative goal Up to 2 quantitative goals
Training Sessions
Standard tools training sessions 3 3 3 3 3 3
Custom role-based training sessions 1 1
Q&A sessions 1 1 2 2 2 2
Planning and Communications
Project management
Guided Onboarding Collaborative Onboarding Premier Onboarding
Pro Enterprise Pro Enterprise Pro Enterprise
Hours 12 12 41 45 46 50
Rate $185 $185 $185 $185 $185 $185
Total $2,220 $2,220 $7,585 $8,325 $8,510 $9,250
Strategic Workshops
High-level quote-to-cash process map
Reporting requirements
Tactical Workshops
Discovery call #1 - Overview of the configurations
Discovery call #2 - Review of the configurations
Portal Configurations
List of configurations to build out
Invoices
Configure invoices 1 invoice Up to 2 invoices Up to 2 invoices Up to 2 invoices
Automated invoice reminders 1 automated invoice reminder Up to 2 automated invoice reminders Up to 3 automated invoice reminders Up to 4 automated invoice reminders
Configure a custom domain for invoices 1 custom domain for invoice Up to 2 custom domains for invoices 1 custom domain for invoices Up to 2 custom domains for invoices
Payments
Configure payment links Up to 3 payment links Up to 4 payment links Up to 5 payment links Up to 6 payment links
Connect Stripe account/Set up HubSpot payments
Quotes, Approvals, Automation & Closing
Create AI-generated quote templates 1 template Up to 2 templates Up to 2 templates Up to 3 templates
Set up quote workflows 1 workflow Up to 2 workflows Up to 2 workflows Up to 3 workflows
Set up quote approvals For one or multiple approvers For one or multiple approvers & 1 conditional approval workflow based on properties For one or multiple approvers For one or multiple approvers & 2 conditional approval workflows based on properties
Set up e-signatures Up to 25 e-signatures per user per account per month Up to 50 e-signatures per user per account per month Up to 25 e-signatures per user per account per month Up to 50 e-signatures per user per account per month
Set up Breeze closing agent
Create calculated properties Up to 2 calculated properties Up to 3 calculated properties Up to 4 calculated properties Up to 5 calculated properties
Configure a custom domain for quotes Set up one commerce custom domain for quotes Set up one commerce custom domain for quotes Set up one commerce custom domain for quotes Set up one commerce custom domain for quotes
Subscriptions, Products, Tax & Pricing Configuration
Set subscriptions 1 subscription Up to 2 subscriptions Up to 3 subscriptions Up to 4 subscriptions
Create products in the product library Up to 5 products Up to 7 products Up to 10 products Up to 15 products
Create tax rates
Create automated sales tax
Reporting & Dashboards
Build dashboards for simple revenue reporting 1 dashboard 1 dashboard 1 dashboard 1 dashboard
Build dashboards for quote activity tracking 1 dashboard 1 dashboard 1 dashboard 1 dashboard
Build dashboards for quote reporting 1 dashboard 1 dashboard 1 dashboard 1 dashboard
Training Sessions
Standard tools training sessions 2 2 2 2 2 2
Custom role-based training sessions 1 1
Q&A sessions 1 1 1 1 1 1
Planning and Communications
Project management
Guided Onboarding Collaborative Onboarding Premier Onboarding
Pro Enterprise Pro Enterprise Pro Enterprise
Hours 12 12 20 20 25 25
Rate $185 $185 $185 $185 $185 $185
Total $2,220 $2,220 $3,700 $3,700 $4,625 $4,625
Tactical Workshops
Discovery call - Overview of the configurations
Portal Configurations
List of configurations to build out
Data Quality Tools & AI
Bulk duplicate management
Automatic duplicate merging
AI-powered data formatting recommendations
Analyze data health trends
Explore data quality overview
Set up Breeze data agent
Set up Breeze customer agent
Data Sync Software
Third-party app custom field mapping 1 third-party app 1 third-party app Up to 2 third-party apps Up to 2 third-party apps
Training Sessions
Standard tools training sessions 1 1 1 1 1 1
Custom role-based training sessions
Q&A sessions 2 2 1 1 1 1
Planning and Communications
Project management
ADDITIONALS
For more information on these options, please speak with one of our sales representative.
Data Studio
Build datasets using data from external sources and use that data across segments, workflows, and reports
Automations
Scheduled workflow triggers
Webhooks
Programmable automations (custom coded workflows)
Calculations
Advanced data calculations and prep
Data Warehouse Integrations
Make your HubSpot data available in your Snowflake account

Why Invest in HubSpot?

HubSpot is the leading platform to unify your entire front office. HubSpot's "one customer platform" mindset brings your marketing, sales, and customer service teams together for a unified full customer lifecycle approach to fuel growth.

#1
HubSpot Ranks #1 in Sales and Marketing in G2’s 2024 Best Software Awards
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Marketing Hub

HubSpot's Marketing Hub is the powerhouse of your entire marketing engine, helping you convert leads with tailored marketing campaigns to land your next great customer. Let's work together to keep your customers engaged with a platform that empowers you to build and execute strategy with ease.

Learn More

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Sales Hub

Ready to close more deals? With the help of SmartBug Media's team and HubSpot’s Sales Hub, you’ll have all the tools you need in one place—with the expertise to match. Streamline communication, deepen relationships, and eliminate friction as you move prospects through the pipeline.

Learn More

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Service Hub

Find out how your customers are interacting with your brand. HubSpot’s Service Hub offers a centralized customer portal so you can get a unified view of every customer interaction. With tools such as live chat and omni-channel messaging, SmartBug can help you keep the conversation with customers going, provide support, and deepen your relationships.

Learn More

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Content Hub

Build a beautifully branded website to attract quality leads with HubSpot’s simple, scalable Content Management System. Leverage flexible website themes, custom objects, smart content, and more with this intuitive, user-friendly platform. Expand your target audience with multilingual management capabilities, complete with safe and secure hosting. Plus, with advanced AI technology, you can update content, imagery, and blog posts in a fraction of the time.

Learn More

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Data Hub

Make your customer data work for you with a unified platform that cleans, curates, and connects every data point under one central CRM platform. 

With a full kit of automation tools at your fingertips, you can code your own custom automation and connect workflow extensions to trigger actions in third-party systems such as Slack, Zoom, and Asana. 

Learn More

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Commerce Hub

Effortlessly create quotes, issue invoices, and receive payments—all within HubSpot. Condense all of your commerce products into a single hub where you can manage your revenue operations and payment processing.

With an enhanced set of commerce tools at your fingertips, you can collect payments using Stripe, build quotes, generate payment links, take advantage of a robust product library, and automate billing.

Learn More

Give Your Revenue Teams the Tools to Thrive in HubSpot.

Here’s How We Can Help You Succeed:

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STEP 1

Account Setup

We set up your HubSpot account, help you establish your domain, install tracking code, and make sure data is flowing into your CRM platform.

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STEP 2

Technical Configurations

Our team uses a comprehensive list of 100+ settings to customize your HubSpot instance to your company’s unique needs.

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STEP 3

Hub Setup

Whether you’re using the Marketing Hub, Sales Hub, Service Hub, Operations Hub, or a combination of all of the above, we’ll build out the components you need to take advantage of everything HubSpot has to offer. With these features in place, you’ll have the raw materials to launch masterful lead capture campaigns, track your deal pipeline with ease, and implement customer service tools to delight your customers.

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STEP 4

Lead, Deal, and Support Automation

Our experts dig those trenches to streamline your automation, saving your organization time and money. We’ll work with you to automate your sales and marketing processes—including how a lead enters your database, when a deal is created, and how a service ticket is handled—all with HubSpot.

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STEP 5

Reporting and Insights

Want to unlock insights that inspire revenue growth? We’ll make sure HubSpot is hooked up to Google Analytics, help you set up dashboards and reporting, and teach you how to track the KPIs you need to prove—and boost—the value of your revenue engine.

We're HubSpot's Most Decorated Elite Partner in the World

As the market shifts, our industry knowledge and technical expertise evolve. To date, our team holds more than 260 awards and all advanced HubSpot accreditations.

HubSpot Elite Partner Badge

 

Custom Integration HubSpot Accreditation Badge
HubSpot Content Experience Accreditation
CRM Implementation HubSpot Accreditation Badge
Data Migration HubSpot Accreditation Badge
Platform Enablement HubSpot Accreditation Badge
Solutions Architecture Design HubSpot Accreditation Badge
Onboarding HubSpot Accreditation Badge
HubSpot Academy Certified Trainer Badge

Pick and Choose the Hub (or Hubs) That Meets Your Needs!

We have a package to meet you where you are, whether you only need help setting up your account or you need a more complex solution.

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Marketing Hub

Starting at $4,250
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Sales Hub

Starting at $4,250
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Service Hub

Starting at $6,500
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Multi-Hub

Starting at $12,000

Ready to Reach New Heights with SmartBug Media and HubSpot?

Our HubSpot onboarding services are designed to meet you where you are in your implementation journey.

Explore The Difference

What sets HubSpot apart from other senior living CRMs? Check out our side-by-side comparison.

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HubSpot Onboarding FAQs

Explore answers to your most commonly asked questions.

How much does HubSpot cost?

HubSpot’s customer platform contains a complete set of marketing, sales, occupancy management, and customer support tools. Pricing depends on what functions you need and how many users you have. 

HubSpot is competitively priced compared to other CRMs. We are happy to provide a recommendation on what functionality would benefit your team the most, but feel free to explore pricing on your own if you’d find that helpful.

What is the difference between HubSpot onboarding with SmartBug vs. with HubSpot’s professional services team?

The key difference between the two onboarding styles is that SmartBug’s offers full onboarding, training, and configuration based on the package you choose. HubSpot also has multiple offerings, but many are DIY with general guidance for you to configure on your own.

What makes SmartBug the best choice for onboarding?

We have more than 300 team members, more than 10 of whom are certified HubSpot trainers. Our team holds 1,200+ professional certifications, including 100 percent of HubSpot’s advanced accreditations.

My team is new to HubSpot. Do you offer training?

Yes! As part of the initial onboarding and setup, our team of HubSpot experts will also conduct a training session to familiarize your team with HubSpot. Once your integration is complete, we offer ongoing support as a chance to answer questions, troubleshoot any concerns, and identify other opportunities for optimization.

How long does a typical onboarding take?

The typical onboarding process usually takes between 4 to 12 weeks. During this period, our dedicated team works closely with you to ensure a smooth transition, provide the necessary training, and address any questions or concerns you may have. Our goal is to tailor the onboarding experience to your unique requirements while ensuring that you are fully equipped to make the most of our offerings.

What if I want more help than what is listed in a package?

Not a problem! We can tailor our work to exactly what you need. If you need a little more, we can add some time to offer additional support in specific areas. Or we can always put together a totally custom plan specific to your needs and goals.

HubSpot Implementation Client Success Stories

Axians

SmartBug® Jump-Starts Inbound and Sales for a Global IT Solutions Company

Axians contacted SmartBug® as a brand-new HubSpot client. It had solid web traffic streaming in, but the Axians team needed a partner to help implement HubSpot, and execute an inbound marketing strategy to qualify and convert leads. At the same time, Axians’ sales team was intrigued by the sales automation potential in HubSpot’s Sales Hub, but needed the proper guidance to utilize everything the platform has to offer.

See Case Study
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