


Background
SDR Nation is a professional community in which sales development representatives (SDRs) can connect with peers and tap coaching, mentoring, and training resources. Jen Spencer, SmartBug’s chief revenue officer, was a founding coach at SDR Nation and recommended our design and production services to the association. We redesigned and expanded SDR Nation’s website, making it more appealing and interactive for the community’s younger demographic. The new site also emphasizes social proof and highlights SDR Nation’s team of coaches.