Cedarhurst
Modernizing the Senior Living Landscape
![Cedarhurst website design desktop view](https://www.smartbugmedia.com/hubfs/cedarhurst-top-desktop-view.png)
![Cedarhurst website design tablet view](https://www.smartbugmedia.com/hubfs/cedarhurst-top-tablet-view.png)
![Cedarhurst website design mobile view](https://www.smartbugmedia.com/hubfs/cedarhurst-top-mobile-view.png)
Background
Cedarhurst Senior Living was built on the premise of creating communities where people feel valued, supported, and empowered to lead a fulfilling life. With locations around the country, Cedarhurst offers inviting, accessible care to all of its residents. When the team at Cedarhurst approached SmartBug Media, they were looking for a total overhaul of their outdated website in favor of a brand new website specifically catered to each of the communities they serve. Now, with a fresh design, intuitive UX layout, and customized community sites, seniors and their loved ones can access the resources, reviews, and contact information they need to find a Cedarhurst community near them.
Additionally SmartBug created an inspiring staff recruitment video for Cedarhurst's senior living communities that highlights company perks and benefits.
![Cedarhurst website design desktop view](https://www.smartbugmedia.com/hubfs/1-cedarhurst-double-desktop-slide1A.jpg)
![Cedarhurst website design desktop view](https://www.smartbugmedia.com/hubfs/1-cedarhurst-double-desktop-slide1B.jpg)
Captivating and Authentic Imagery
In collaboration with Cedarhurst, SmartBug Media built a new site with authentic, inviting imagery of the residents in their new communities.
![Cedarhurst website design desktop view](https://www.smartbugmedia.com/hubfs/2-cedarhurst-desktop-overlap-slide1.jpg)
![Cedarhurst website design mobile view](https://www.smartbugmedia.com/hubfs/2-cedarhurst-mobile-overlap-slide1.png)
Strategic and Intuitive Navigation
Now visitors can access information about the residences in their area by clicking the “Find a Community” button at the top of the page.
![Cedarhurst website design mobile view](https://www.smartbugmedia.com/hubfs/3-cedarhurst-double-mobile-slide1A.png)
![Cedarhurst website design mobile view](https://www.smartbugmedia.com/hubfs/3-cedarhurst-double-mobile-slide1B.png)
A Jump in Organic Traffic
After the new site launched, organic traffic ballooned, and traffic and qualified leads were up by 10 percent.
![Cedarhurst website design tablet view](https://www.smartbugmedia.com/hubfs/4-cedarhurst-tablet-overlap-slide1.png)
![Cedarhurst website design mobile view](https://www.smartbugmedia.com/hubfs/4-cedarhurst-mobile-overlap-slide1.png)
Compelling Storytelling
Resident stories and the “Life at Cedarhurst” page now offer visitors practical information as they take this next big step in their life journey.