


Background
Skild is the leader in crafting and running innovation challenges, providing consulting and best practices backed up by years of experience. Skild offers a refined platform to empower organizations to easily run impactful competitions or challenges that drive learning programs. Skild came to SmartBug looking to expand by engaging customers who want to use all of its services. The new website better explains Skild as a thought leader with services—as opposed to just a platform. The site is also much easier to edit than previously, thus lowering bounce rate and solidifying SEO. The site is modern, clean, and vibrant, and has fun, comic-style graphics that better portray the Skild brand for learning and educating.