Increased Leads, Increased Revenue
After several months of defining the buyer personas, outlining a new sitemap, creating wireframes, and designing mockups, we developed a new website on the HubSpot platform that launched in April 2018. Within the first week of launching the new website, we saw a huge improvement in the website’s performance. Website traffic increased from all sources and contacts were converting on a daily basis. Within one week, we saw the following results:
- 1193% increase in visits from social media traffic
- 900% increase in contacts from organic traffic
- 340% increase in visits from referral traffic
- 100% increase in contacts from referrals
- 15% increase in visits from organic traffic
DISC Sports & Spine Center also gained 21 new SQL contacts that requested an appointment or to speak with the company within the first week of launching the website. This surpassed the goal of 15 new contacts for the entire month!
Over the course of almost two months, DISC Sports & Spine Center has received 81 new SQL contacts that have completed a form to request an appointment or to speak with someone at the centers. The blog has also received more than 5,500 views from weekly posting and organic traffic resulted in 48 new contacts due to improving the website’s on-page SEO.
Our Impact
Our team was personally touched by DISC Sports & Spine Center physicians, not only while working with them on the website project but also through the treatment of a family member of a SmartBug employee. This individual became a patient of Dr. Bray’s during the website project and was treated at the surgery center. While undergoing treatment, they met with 10 different staff members, all who knew about the redesign project and couldn't stop talking about the impact the website had had on the organization. These staff members were grateful that they could impact even more lives through connections made on the new website.
"We rarely — if ever — get the opportunity to spend time with the people who are impacted by our work. It's been very fulfilling to have experienced this, and I wanted to share their thanks with all of you at SmartBug." - Jen Spencer, VP of sales and marketing at SmartBug Media and family member to one of DISC Sports & Spine Center patients
Before working with SmartBug Media, the goal was to increase the number of surgeries generated from the website’s online requests to five a month. After the website launched, Dr. Bray alone started performing three surgeries per day! The total number of surgeries performed per month has more than doubled since launching the new website.