IT Leaders Soar to Digital Marketing Success
Overview
User traffic increases by
163%
Sessions engagement grows
143%
Original online sources spark more than
$173,000
Leads and Conversions Dwindle Under Traditional Marketing
Before SmartBug Engagement
During SmartBug Engagement
To stand out in the IT space, a company needs to prove it’s trustworthy, able to keep data secure, be up to date on the latest technology, and willing to work alongside clients. To build trust, IT solutions companies need content that educates, a website that captivates, and campaigns that reach visitors. However, despite priding itself on its ability to connect clients to the world, VectorUSA’s traditional marketing methods weren’t telling that story—and both leads and conversions were falling well short of the team’s goals. VectorUSA also could not track MQLs very well, it was a very manual process.
When Maria Tavakoli entered a new role as VectorUSA’s Marketing Manager, she saw holes in her team’s marketing strategy. The business relied heavily on traditional marketing, such as trade shows and pamphlets, to reach new leads. And she knew inbound marketing was essential if she wanted to build trust with potential customers.
To kick off her inbound marketing efforts, Tavakoli transitioned the company from Microsoft Dynamics to the HubSpot platform. Still, Tavakoli saw right away that she didn’t have the resources to see her broader inbound vision through.
Additionally, VectorUSA’s first marketing partner wasn’t delivering the results the IT provider expected. Although it offered a few digital marketing solutions, it was only producing a few marketing-qualified leads (MQLs). With leads slipping through the cracks, Tavakoli decided VectorUSA needed to access digital marketing pros who knew how to harness the power of HubSpot.
After researching HubSpot partners, Tavakoli landed on a brilliant idea: use expertise from SmartBug® and HubSpot’s technology as a launchpad to reach visitors and drive sales.
We weren’t seeing qualified leads, we were getting one or two, but with a goal of 60 leads per month by the end of the year we required a lot of manpower, and I just couldn’t do it on my own. What I needed was a team of experts that could help me with digital marketing. Our first priority was finding an agency that had high knowledge in HubSpot.
VectorUSA
The Results
Jump-Started Traffic, Engagement, and Conversions
Our partnership with VectorUSA sparked nearly instantaneous results. With HubSpot’s reporting capabilities—a dramatic improvement from the spreadsheets VectorUSA relied on before—we were able to identify several milestones:
- A jump in organic traffic: After 10 months of partnering with SmartBug, VectorUSA website users jumped by 56 percent.
- Open Opportunities spike: 10 months after partnering with SmartBug, VectorUSA’s open opportunities from web traffic increased by 216 percent.
- Lead engagement skyrockets: Visitor engagement, measured by HubSpot sessions, increased by 40 percent in one year of working with SmartBug.
- Online channels boost new business: Since working with SmartBug, new business from original online sources—including paid search, organic search, and direct—drove more than $173,000 in revenue.
As remote work has become a normal business practice, the move to digital marketing has placed VectorUSA in an even more advantageous position going forward. As companies assess their technology strategies, VectorUSA has used content to prove it is a knowledgeable, trustworthy, and safe provider.
At the same time, VectorUSA now has the processes and reporting technology in place to measure their digital marketing efforts and keep up with demand as businesses seek technology upgrades.
“We have that campaign view to lean on,” explains Tavakoli. “Prior to that, we had to piece things together, put it in a spreadsheet, and do screenshots. That’s time-consuming. The fact that you can see everything in one screen, then dig deeper—it’s a great starting point.”
VectorUSA and SmartBug’s partnership continues to deepen. VectorUSA called on SmartBug to design and launch its new website, which has been getting rave reviews from employees and customers.
