Infographic: Keeping things crisp for an older audience
The Arbor Company, a national senior living company, wanted to create an infographic series highlighting its community’s locations. To showcase the relevant state, in this case New Jersey, we feature the silhouette as the background of the infographic. Nine main talking points are broken into small, digestible chunks spread out across the map to provide information such as state facts, healthcare, senior living resources, shopping, food, travel, and activities. Colorful iconography was chosen to make things crisp, clear, and easy to read for the target demographic.