Developing a Branded, Easy-to-Use Site for Payments Tech Firm

Background

Burroughs is North America’s largest independent service and integration provider for payment and transaction technologies. They manage more than 100,000 devices, including smart safes, ATMs, and self-checkout technology. After updating their messaging platform, value proposition, and vision, the Burroughs team wanted to visually rebrand the organization to better represent who they are and where they are headed. The team also had some great content ready to launch—they needed a better launchpad. SmartBug’s team created an easy-to-use website that will help them grow their content strategy while also giving them a branding experience that better matched their new vision.