Background
Located in Tampa, Florida, Arbor Terrace Citrus Park is just one of The Arbor Company’s more than 40 senior living communities across 11 states. Arbor was already working with SmartBug Media® on inbound marketing when it decided that it was time for a website redesign that could be implemented across all of its senior living communities. Arbor not only needed a persona-driven, goal-oriented website, but it also needed a design that was flexible and easy to maintain and manage after launch. SmartBug® worked with Arbor to create a scalable website template that highlights its branding, celebrates the company’s differentiators, and tells the story of its buyer personas.
