viaPeople
Modernizing an HR Software Company’s Digital Look and Feel
![viaPeople website design desktop view](https://www.smartbugmedia.com/hubfs/ViaPeople-top-desktop-view.png)
![viaPeople website design tablet view](https://www.smartbugmedia.com/hubfs/ViaPeople-top-tablet-view.png)
![viaPeople website design mobile view](https://www.smartbugmedia.com/hubfs/ViaPeople-top-mobile-view.png)
Background
viaPeople is a software company that offers performance management, succession planning, and 360-degree feedback solutions with unparalleled customer support. Since early 2002, employers have partnered with viaPeople for best-of-breed products customized to meet each company’s unique requirements, designed by founders with decades of expertise in talent management technology.
viaPeople came to SmartBug Media® seeking an upgrade to the company website, hoping to elevate its digital presence and better appeal to visitors. Now with a more modernized website, viaPeople is better equipped to attract prospective customers and sell the brand as the best in the business.
![viaPeople website design desktop view](https://www.smartbugmedia.com/hubfs/2-ViaPeople-desktop-overlap-slide-copy.png)
![viaPeople website design mobile view](https://www.smartbugmedia.com/hubfs/2-ViaPeople-mobile-overlap-slide-copy.png)
Visually Appealing Color Scheme
Pops of color create a fun and visually appealing design that prompts visitors to learn more about viaPeople’s people and products.
![viaPeople website design tablet view](https://www.smartbugmedia.com/hubfs/4-ViaPeople-tablet-slide-colorscheme.png)
Compelling, Informative Copy
Refreshed website copy tells a clear and compelling story about the viaPeople brand, talent management expertise, and best-of-breed HR solutions.
![viaPeople website design tablet view](https://www.smartbugmedia.com/hubfs/5-ViaPeople-tablet-overlap-slide-navigation-1.png)
![viaPeople website design mobile view](https://www.smartbugmedia.com/hubfs/5-ViaPeople-mobile-overlap-slide-navigation-1.png)
Clean and Modern Appearance
A clean, modern look supplemented with fun shapes and icons elevates viaPeople’s web presence for a refreshed appearance that attracts new customers.
![viaPeople website design desktop view](https://www.smartbugmedia.com/hubfs/6-ViaPeople-desktop-slide-modern.png)
Simplified Website Navigation
Streamlined navigation makes it easy for visitors to find exactly what they’re looking for on the new and improved viaPeople website.