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Taking Center Stage

Optimizing UX with Strategy & Elegance

Founded in 1966, Alberta Ballet has evolved into an integrated institution of arts and ballet training. The company is a resident of the Jubilee Auditorium and captivates more than 60,000 Albertans each year with exceptional performances.

The ballet company's vision: to fuel creativity, inspire excellence, and enrich the cultural fabric of the community. Based on that vision, Alberta Ballet aimed to enhance its brand image and improve its website to better reach its target audiences and stay at the forefront of digital innovation.





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Create a Digital Identity

Design a ballet-themed digital identity under a tight deadline.
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Improve Efficiency

Optimize and streamline website content management.
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Enhance SEO

Execute a strong SEO strategy to boost organic search ranking.
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Step 1


A multidisciplinary team from SmartBug collaborated with the Alberta Ballet team to conduct a thorough analysis. This included examining Alberta Ballet's objectives, the challenges of the current website, and any user experience-related issues.

Step 2


Based on SmartBug's findings, we executed a tailored development strategy to find the most fitting solutions for Alberta Ballet's needs.

Step 3


Design played a crucial role in the web project's success, requiring an intuitive interface that mirrored the elegance of the artistic institution. SmartBug's design experts collaborated with the Alberta Ballet team to achieve a remarkable outcome.

Step 4


The SmartBug development team used Craft CMS to implement the website. We integrated the updated design while ensuring optimal performance, adequate security levels, and website accessibility.

Step 5


To ensure seamless functionality and deliver a high-quality user experience across multiple platforms and browsers, the SmartBug team did extensive testing before deploying the website.


Built in:



Built in Craft CMS, designed to scale.

Alberta Ballet's new website was developed using Craft CMS, a flexible and robust content management system. Thanks to Craft CMS' content-first functionality, the team at Alberta Ballet can now access custom fields, section types, categories and tags, and many other user-friendly features to ease the content creation, organization, and optimization process.

Our Solutions

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Responsive Design

Alberta Ballet has a powerful and user-friendly content management platform in Craft CMS, and content generation now takes significantly less time.

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Streamlined UX

Alberta Ballet's brand has been elevated, offering users an exceptional site experience. Thoughtful content architecture ensures seamless access to key information, intuitive navigation, and heightened user engagement.

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Google Optimization

To optimize SEO, our team designed Alberta Ballet's website according to Google’s best practices for performance, accessibility, and organic ranking. The results: scores of 99/100/100/91 in Google Lighthouse.

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The Results

The website we created for Alberta Ballet demonstrates our team’s blend of precision and creativity. Through close collaboration, we met tight deadlines without sacrificing quality. SmartBug is honored to have partnered with Alberta Ballet on this successful digital transformation.

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