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Modernizing the Senior Living Experience

HumanGood site on desktop
HumanGood site on tablet
HumanGood site on mobile


HumanGood is on a mission to revolutionize the aging experience and help older adults live their best lives, especially as they grow older. Long-time client HumanGood approached SmartBug to redesign its website, eager to revamp its branding and refine its messaging across the new website, digital assets, and marketing collateral. As the organization’s 24/7 salesperson, it was critical for the website to convey not only the spirit of living with joy, purpose, and dignity but also to accurately represent HumanGood’s expansive services and affordable living options spread across 23 communities nationwide. 

HumanGood's responsive design

Responsive Design

Thanks to streamlined development and meticulous quality assurance, visitors can now seamlessly navigate the new website on desktop or mobile as they view, click, and tap through living options, services, testimonials, and resources.

Custom imagery and photography on desktop Custom imagery and photography on mobile

Custom Imagery

Custom imagery and photography, which feature actual residents and community amenities, create an authentic experience for prospective residents and differentiate HumanGood from competitors in the senior living space.

HumanGood's cohesive branding

Cohesive Branding

Custom brand elements, such as the infinity mark from the client’s logo that’s woven throughout the website, establish consistency across all of HumanGood’s online resources and printed collateral.

HumanGood testimonials


Resident stories and testimonials give website visitors a sense of what life at one of HumanGood’s communities is really like in the words of residents themselves: full of joy, hope, and purpose.