Boundless
Showcasing the New Brand of a Branded Merchandise Company
![Boundless website design desktop view](https://www.smartbugmedia.com/hubfs/boundless-top-desktop-view.png)
![Boundless website design tablet view](https://www.smartbugmedia.com/hubfs/boundless-top-tablet-view.png)
![Boundless website design mobile view](https://www.smartbugmedia.com/hubfs/boundless-top-mobile-view.png)
Background
Boundless is a promotional product distributor, based in Austin, Texas, specializing in creating long-lasting, positive connections with the target audiences of its customers. For a company that specializes in branded merchandise, the Boundless brand wanted to make a better impression with website visitors. Boundless turned to SmartBug Media® to upgrade its website to generate leads, better explain its products and services, and deliver a more impactful, more appealing user experience. After a comprehensive discovery process that included persona interviews, SmartBug created a custom homepage as well as templates for the rest of the website, and introduced graphical elements that resonate with Boundless’s target audience.
![Boundless website design desktop view](https://www.smartbugmedia.com/hubfs/1-boundless-desktop-overlap-slide1.jpg)
![Boundless website design mobile view](https://www.smartbugmedia.com/hubfs/1-boundless-mobile-overlap-slide1.png)
Lookbook Page
SmartBug created a page showcasing Boundless’s curated collections—in the form of lookbooks—that displayed examples of the branded merchandise that the company produced for its customers.
![Boundless website design desktop view](https://www.smartbugmedia.com/hubfs/2-boundless-desktop-slide1.jpg)
Portfolio Page
SmartBug built a portfolio page that highlights case studies and delves into success stories of Boundless and its clients.
![Boundless website design tablet view](https://www.smartbugmedia.com/hubfs/3-boundless-tablet-overlap-slide1.png)
![Boundless website design mobile view](https://www.smartbugmedia.com/hubfs/3-boundless-mobile-overlap-slide1.png)
Fun Elements
By creating and adding custom elements such as animations and interactive features, we gave the updated website a fun vibe that it had been previously lacking.
![Boundless website design desktop view](https://www.smartbugmedia.com/hubfs/4-boundless-desktop-overlap-slide1.jpg)
![Boundless website design mobile view](https://www.smartbugmedia.com/hubfs/4-boundless-mobile-overlap-slide1.png)
New Homepage
The redesigned Boundless homepage was built with personas in mind, includes social proof, and highlights the company’s culture.