Background

LanguageLine Solutions offers interpretation and translation services for its clients that service multicultural customers, so it’s important that all content be sensitive to the diverse demographics of LanguageLine’s end users. LanguageLine approached SmartBug Media™ for assistance with reimagining its design approach for guides and e-books. For the Preparing for Localization e-book, we used illustrations and overhead stock imagery to avoid pointing out or focusing on specific demographics or cultures. This e-book’s new look and artistic feel incorporate LanguageLine’s current branding guidelines and establish a new standard for the brand’s e-books and guides going forward.

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