Education
From K-12 to college, we help schools of all sizes implement proven digital strategies that turn prospects into students.
Why Work with SmartBug?
Boost Applications and Enrollment
Tailor Marketing to the Modern Student
Build Trust in Your School
Stand Out from Digital Competitors
Southern Nazarene University Ditches the "Old School" Way
SmartBug Media® worked with Southern Nazarene University to revitalize the digital marketing strategy of the College of Professional and Graduate Studies. The new digital strategy implemented by SNU and SmartBug delivered impressive results almost immediately.
What Our Clients Say
Ryan and his team took command of our inbound and took us to the next level.
Of all the agencies we talked to, [SmartBug] are the ones who really seemed to understand inbound marketing inside and out.
More than any other agency we spoke to, they 'get' inbound.
How We Deliver Higher Education Marketing
We create smart, data-driven strategies and deliverables to power your education marketing goals. Our team weaves together the best of inbound marketing, web design, PR, paid search, creative, and more to elevate your brand and increase your program applicants.
In this dynamic and competitive arena, we work closely with the university or college to craft a digital marketing strategy and define specific goals. The result? We consistently reach and exceed those goals.
Traditional higher education marketing isn’t enough to grab and keep the attention of modern students. That’s why we pinpoint your ideal students, build a data-driven education content strategy harnessing applicant seasonality, and deliver your messages to the right prospects at the right time. From accreditation programs to online masters degrees, we know what works to boost the volume of new students each semester.
We work extensively with public and private universities as well as community colleges to promote and grow their programs. By sharing lead information, key insights, and resources across departments, you can unlock an enrollment machine. We help you align your marketing and admissions teams to bring in and retain more students—and build strong brand awareness in the process.
We know time is precious in the education industry. Our subject matter experts develop marketing automation strategies to simplify the systems you use every day, trim processes, reduce costs, and save your team time. Plus, we'll teach you how to leverage industry-leading CRM platforms such as HubSpot to sync your internal systems and supercharge your output across the customer lifecycle.
The Days of Billboards, Radio Ads, and Word-of-Mouth Referrals Are Over
Students are changing, and so are the marketing messages they respond to. The traditional marketing tactics universities have relied on for years simply don't cut it any longer. Ready to level up your school's digital strategy? Let's talk about how working with a full service digital agency can help you reach your goals.
The Ultimate Guide for Higher Education to Achieve Inbound Marketing Success
This guide will help you embrace inbound marketing and lead you to a digitally driven approach to reach students in those online spaces where they’re interacting most often.
Popular Resources
Attracting the Digital Student: Social Media Marketing Strategies for Higher Ed
For higher education, a proactive social media marketing strategy is most effective. Learn what to consider when revamping your approach.
Read MoreHow to Craft Content to Capture Leads and Retain Students
Learn how to create content to capture leads and retain higher education student prospects. Get one step closer to strategic inbound marketing.
Read More4 Lead Generation Strategies for Higher Ed Using Inbound Marketing
Implement these lead generation strategies in higher ed, and get more prospective students into the hands of your enrollment counselors.
Read More