Education

Whether you need higher education marketing, secondary education marketing, K-12 guidance or anything in between, our Intelligent Inbound® approach can help you draw in more applications and grow enrollment.

How We Can Help

Boost Applications and Lift Enrollment

Students live and interact in a digital world. Our education marketing strategies are built to grab leads and drive conversions—all through a data-driven approach.

Tailor Marketing to the Modern Student

With more students interacting online than ever before, traditional marketing tactics simply aren’t reaching them. That’s why we craft digital education marketing strategies that meet students where they are, save time, cut costs, and drive higher enrollment.

Build Trust in Your School

Students want to attend a school they love and trust. We use education marketing strategies to grab their attention, tell your story, boost your brand, and inspire more applicants.

Stand Out From Digital Competitors

Students live in a digitally-saturated world in which they’re continually bombarded by messages. We help you tap into your school’s strengths and execute education marketing strategies to stand out and build trust in this digital world.

Access a One-Stop Marketing Shop

You don’t need to juggle different marketing vendors to accomplish your goals. Whether it’s PR, web, paid, print, or other marketing needs, we’ve got you covered.

Southern Nazarene University Ditches the "Old School"

SmartBug Media ® worked with Southern Nazarene University to revitalize the digital marketing strategy of the College of Professional and Graduate Studies. The new digital strategy implemented by SNU and SmartBug delivered impressive results almost immediately.

Read More

 

+29%
YOY Increase in applications
+368%
YOY increase in organic traffic

What Others Are Saying

Marketing
Carrie Hopkins

I had a very small internal team, but I needed big results. Our partnership with SmartBug allowed us to scale quickly at the beginning, while still being forward-thinking to long term goals.”

Carrie Hopkins

Executive Director of Marketing, SNU

Chris Richardson

SmartBug Media delivered an email template that was perfectly executed based on my design goals. Ryan was a pleasure to work with and exceeded my expectations. Excellent communication, follow-up, and delivery. I will not hesitate to use them for our next project!”

Chris Richardson

Owner, JCB Laboratories

Amy Wilde

My team at Smartbug has given our content structure and consistency. The greatest thing? They respond. They listen. They advise. They are a true partnership of wanting the best for our business and providing us ideas that translate into forward motion. Jessica and Sarah have been outstanding in their work with us thus far.”

Amy Wilde

Amy Wilde 2nd degree connection2nd Sr. Marketing Manager, Demand and Content, MarketStar

Brian Halligan

SmartBug Media clearly did an excellent job creating significant ROI and results. If you are thinking about hiring an agency to help with your inbound marketing, SmartBug Media is someone you should contact.”

Brian Halligan

Co-Founder and CEO, HubSpot

Liz Rickleffs

As the manager of over 70 providers in the HubSpot Service Marketplace, SmartBug Media managed to stand out above the rest in several ways—no small feat. Their president, Ryan Malone, is always incredibly responsive (I don't think he sleeps), helpful, thoughtful, experienced, and willing to take on even the most unhappy or niche vertical clients easily.”

Liz Rickleffs

Partner Marketplace Manager, HubSpot

Adam Gerard

SmartBug is the first Partner I think of when HubSpot customers ask me for a recommendation. Everyone there knows inbound marketing inside and out. From my very first interaction, I've been impressed with the strategic plans they develop, and I always know they will do the work needed to make sure their clients see success.”

Adam Gerard

Inbound Marketing Consultant, HubSpot

Conor Crimmins

If you're looking for an agency to help with inbound marketing strategy, you're doing yourself a disservice by not speaking with SmartBug Media. The SmartBug team knows how to put together a plan based around your business goals and then fully execute on that plan. Their team is a pleasure to work with and helps businesses see success with inbound marketing.”

Conor Crimmins

Inbound Specialist, HubSpot

How We Deliver Higher Education Marketing

We create smart, data-backed strategies and deliverables to power your education marketing goals. Our team weaves together the best of inbound marketing, web design, PR, paid search, creative, and more to increase your marketing ROI.

Traditional higher education marketing isn’t enough to grab and keep the attention of modern students. That’s why we pinpoint your ideal students, build a data-driven education content strategy, and deliver your messages to the right prospects at the right time.

By sharing lead information, key insights, and resources across departments, you can unlock an enrollment machine. We help you align your marketing and admissions teams to bring in and retain more students.

We know time is precious in the education industry. Our experts create an Intelligent Inbound strategy that simplifies the systems you use every day, trims marketing processes, and saves your team time.

The time when higher ed marketers could rely on billboards, radio ads, and word-of-mouth referrals are gone.

Higher education students are changing, and so are the marketing messages they respond to. Traditional marketing tactics that universities have relied on for years are no longer effective. Ready to start using inbound marketing to increase enrollment?

Book time with one of our specialists to see how inbound can help you accomplish your higher ed institution’s goals.

Request a Consultation

SmartBug Education differentiators and strengths
The Ultimate Guide for Higher Education

The Ultimate Guide for Higher Education to Achieve Inbound Marketing Success

This guide will help you embrace inbound marketing and lead you to a digitally-driven approach to reach students in those online spaces where they’re interacting more frequently.

Check It Out

Check out the Higher Education Guide

Learn More

Ready to grow Student Enrollment with an Intelligent Inbound ® Approach?

Request Consultation