Education
From K-12 to college, we help schools of all sizes implement proven digital strategies that turn prospects into students.
![University of Washington logo](https://www.smartbugmedia.com/hs-fs/hubfs/logo-University-of-Washington.png?width=178&height=45&name=logo-University-of-Washington.png)
![Learning Matters Educational Group logo](https://www.smartbugmedia.com/hs-fs/hubfs/logo-Learning-Matters-Educational-Group.webp?width=113&height=60&name=logo-Learning-Matters-Educational-Group.webp)
![Mount Vernon Nazarene University logo](https://www.smartbugmedia.com/hs-fs/hubfs/logo-MVNU.png?width=238&height=40&name=logo-MVNU.png)
Why Work with SmartBug?
Boost Applications and Enrollment
Tailor Marketing to the Modern Student
Build Trust in Your School
Stand Out from Digital Competitors
Southern Nazarene University Ditches the "Old School" Way
SmartBug Media® worked with Southern Nazarene University to revitalize the digital marketing strategy of the College of Professional and Graduate Studies. The new digital strategy implemented by SNU and SmartBug delivered impressive results almost immediately.
What Our Clients Say
SmartBug has played a crucial role in helping our small marketing team redesign our website, optimize for conversions and develop strategies to move more leads through the inbound funnel.
The SmartBug team has deep technical knowledge and has taken our organization to a new level in inbound marketing.
Our sales team has been very impressed by the quantity and quality of the leads generated as a result of SmartBug's work—and that is the ultimate test for any marketing initiative.
By the time our redesign was over we felt like we not only had a wonderful website but also a full understanding of inbound marketing.
SmartBug has been a crucial agency partner for us over the past seven years. We have a lean team internally, so SmartBug functions like extended team members. They handle all of our digital marketing, content marketing and websites. They are a pleasure to work, quick, responsive and flawless at project management. They have particular expertise in inbound content marketing, HubSpot and paid digital advertising. I highly recommend SmartBug!
Their unparalleled expertise in HubSpot, inbound practices and marketing in general... has made them a trusted advisor resource unlike any other we have experienced.
SmartBug is an inbound marketing agency unlike any other—a class act, driven by passion, a strong work ethic and high standards without any weak links.
The spectrum of knowledge and expertise in all things inbound, website development, HubSpot CMS and lead gen is amazing.
Of all the agencies we talked to, [SmartBug] are the ones who really seemed to understand inbound marketing inside and out.
Having worked with a number of agencies... I can definitively say they are the BEST and have made a huge impact on our results.
We've seen a step-change in traffic, lead generation, and conversion due to SmartBug's expertise in designing and implementing our new site and our inbound program.
They are easy to work with and are very knowledgeable on all inbound marketing topics.
Ryan and his team took command of our inbound and took us to the next level.
More than any other agency we spoke to, they 'get' inbound.
They have been a true extension of our marketing team, without the compromise or disconnect.
![Luke Doiron](https://142915.fs1.hubspotusercontent-na1.net/hub/142915/hubfs/Web_Design_Page/luke-doiron.jpg?width=80&height=80&name=luke-doiron.jpg)
Since adding SmartBug to our team we've seen a 250% increase month-over-month in our leads and website visits.
After two websites, a lot of inbound marketing work and a HubSpot management program for one of our portfolio sites, it's clear that SmartBug Media knows what they're doing.
How We Deliver Higher Education Marketing
We create smart, data-driven strategies and deliverables to power your education marketing goals. Our team weaves together the best of inbound marketing, web design, PR, paid search, creative, and more to elevate your brand and increase your program applicants.
In this dynamic and competitive arena, we work closely with the university or college to craft a digital marketing strategy and define specific goals. The result? We consistently reach and exceed those goals.
Traditional higher education marketing isn’t enough to grab and keep the attention of modern students. That’s why we pinpoint your ideal students, build a data-driven education content strategy harnessing applicant seasonality, and deliver your messages to the right prospects at the right time. From accreditation programs to online masters degrees, we know what works to boost the volume of new students each semester.
We work extensively with public and private universities as well as community colleges to promote and grow their programs. By sharing lead information, key insights, and resources across departments, you can unlock an enrollment machine. We help you align your marketing and admissions teams to bring in and retain more students—and build strong brand awareness in the process.
We know time is precious in the education industry. Our subject matter experts develop marketing automation strategies to simplify the systems you use every day, trim processes, reduce costs, and save your team time. Plus, we'll teach you how to leverage industry-leading CRM platforms such as HubSpot to sync your internal systems and supercharge your output across the customer lifecycle.
![SmartBug Education differentiators and strengths](https://142915.fs1.hubspotusercontent-na1.net/hub/142915/hubfs/Education-Design-Work.png?width=800&length=800&name=Education-Design-Work.png)
The Days of Billboards, Radio Ads, and Word-of-Mouth Referrals Are Over
Students are changing, and so are the marketing messages they respond to. The traditional marketing tactics universities have relied on for years simply don't cut it any longer. Ready to level up your school's digital strategy? Let's talk about how working with a full service digital agency can help you reach your goals.
![The Ultimate Guide for Higher Education to Achieve Inbound Marketing Success cover](https://www.smartbugmedia.com/hs-fs/hubfs/The%20Ultimate%20Guide%20for%20Higher%20Education%20to%20Achieve%20Inbound%20Marketing%20Success.png?width=280&height=365&name=The%20Ultimate%20Guide%20for%20Higher%20Education%20to%20Achieve%20Inbound%20Marketing%20Success.png)
The Ultimate Guide for Higher Education to Achieve Inbound Marketing Success
This guide will help you embrace inbound marketing and lead you to a digitally driven approach to reach students in those online spaces where they’re interacting most often.
Popular Resources
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Attracting the Digital Student: Social Media Marketing Strategies for Higher Ed
For higher education, a proactive social media marketing strategy is most effective. Learn what to consider when revamping your approach.
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How to Craft Content to Capture Leads and Retain Students
Learn how to create content to capture leads and retain higher education student prospects. Get one step closer to strategic inbound marketing.
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4 Lead Generation Strategies for Higher Ed Using Inbound Marketing
Implement these lead generation strategies in higher ed, and get more prospective students into the hands of your enrollment counselors.
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