Education

Whether you need higher education marketing, secondary education marketing, K-12 guidance or anything in between, our Intelligent Inbound® approach can help you draw in more applications and grow enrollment.

How We Can Help

Boost Applications and Lift Enrollment

Students live and interact in a digital world. Our education marketing strategies are built to grab leads and drive conversions—all through a data-driven approach.

Tailor Marketing to the Modern Student

With more students interacting online than ever before, traditional marketing tactics simply aren’t reaching them. That’s why we craft digital education marketing strategies that meet students where they are, save time, cut costs, and drive higher enrollment.

Build Trust in Your School

Students want to attend a school they love and trust. We use education marketing strategies to grab their attention, tell your story, boost your brand, and inspire more applicants.

Stand Out From Digital Competitors

Students live in a digitally-saturated world in which they’re continually bombarded by messages. We help you tap into your school’s strengths and execute education marketing strategies to stand out and build trust in this digital world.

Access a One-Stop Marketing Shop

You don’t need to juggle different marketing vendors to accomplish your goals. Whether it’s PR, web, paid, print, or other marketing needs, we’ve got you covered.

Southern Nazarene University Ditches the "Old School"

SmartBug Media ® worked with Southern Nazarene University to revitalize the digital marketing strategy of the College of Professional and Graduate Studies. The new digital strategy implemented by SNU and SmartBug delivered impressive results almost immediately.

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+29%
YOY Increase in applications
+368%
YOY increase in organic traffic

What Others Are Saying

I had a very small internal team, but I needed big results. Our partnership with SmartBug allowed us to scale quickly at the beginning, while still being forward-thinking to long term goals.”

Carrie Hopkins

Executive Director of Marketing, SNU

Working with SmartBug has been an amazing experience. Their team is extremely knowledgeable and easy to work with. With their direction, we have been able to improve our customer engagement metrics with an integrated digital marketing strategy. Whether you are a newer or more established firm, SmartBug is a great partner for your digital marketing needs”

Coni Zingarelli

UCI Center for Digital Transformation

SmartBug has quickly become a integral partner for us. When we signed on with them, they took great detail on exploring exactly what our business objectives were as well as getting to know our unique customer base. They offer great insight into our customer segmentation and messaging strategies and have eared a coveted position to assist us in achieving our goals. We have seen an increase in conversion as a direct result in campaigns created by SmartBug, not to mention the can-do attitude displayed with every staff interaction.”

Dylan Marsh

StrataTech Education Group

How We Deliver Higher Education Marketing

We create smart, data-backed strategies and deliverables to power your education marketing goals. Our team weaves together the best of inbound marketing, web design, PR, paid search, creative, and more to increase your marketing ROI.

Traditional higher education marketing isn’t enough to grab and keep the attention of modern students. That’s why we pinpoint your ideal students, build a data-driven education content strategy, and deliver your messages to the right prospects at the right time.

By sharing lead information, key insights, and resources across departments, you can unlock an enrollment machine. We help you align your marketing and admissions teams to bring in and retain more students.

We know time is precious in the education industry. Our experts create an Intelligent Inbound strategy that simplifies the systems you use every day, trims marketing processes, and saves your team time.

The time when higher ed marketers could rely on billboards, radio ads, and word-of-mouth referrals are gone.

Higher education students are changing, and so are the marketing messages they respond to. Traditional marketing tactics that universities have relied on for years are no longer effective. Ready to start using inbound marketing to increase enrollment?

Book time with one of our specialists to see how inbound can help you accomplish your higher ed institution’s goals.

Request a Consultation

SmartBug Education differentiators and strengths
The Ultimate Guide for Higher Education

The Ultimate Guide for Higher Education to Achieve Inbound Marketing Success

This guide will help you embrace inbound marketing and lead you to a digitally-driven approach to reach students in those online spaces where they’re interacting more frequently.

Check It Out

Check out the Higher Education Guide

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Ready to grow Student Enrollment with an Intelligent Inbound ® Approach?

Request Consultation