Camping Québec is a private, nonprofit association that supports all campground operators in Quebec. The company's mission is "to promote and foster the growth and development of the camping industry as well as the practice of this activity in Quebec."
Camping Québec serves both campground owners (B2B) and Quebec campers (B2C), offering comprehensive information about camping for all experience levels. The association has more than 800 members from public and private sectors. It covers over 90 percent of Quebec’s campground offerings, making it the largest association of its kind in the province.
Objectives
Modernize Technology
Sync Data with Multiple APIs
Undergo a Complete Brand Redesign
Improve the Operator Registration Process
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Web Brand Identity
SmartBug's design team collaborated with Camping Québec to create a sustainable and adaptable web brand image, drawing inspiration from the existing logo. This updated aesthetic reflects Camping Québec's mission of being human-centered, modern, and nature-focused.
Thoughtful Synchronization
SmartBug created a detailed framework to guarantee seamless integration across fields in FileMaker and WordPress. We addressed a multifaceted synchronization obstacle, navigating more than 800 Camping Québec records with diverse functionalities.
Platforms Used
Facilitating Registrations
Our ergonomist enhanced campground operators' renewal and membership processes by implementing an adaptive multi-step form integrated with the Bambora payment platform. This upgrade saves Camping Québec's administrative team and operators significant time, ensuring a better overall experience.
Migrating to a New Platform
A team of five back-end specialists managed the CMS transition from Sitecore to WordPress. First, the specialists replicated API connections for seamless communication with mobile applications and calendar providers. Then, they imported existing content, preserving the structure, images, and pages in both languages.
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Improved Organization
Thanks to our user ergonomics experts, Camping Québec's website now features improved information structuring. Navigation on the new site is more straightforward and intuitive. This enhanced content organization will boost website engagement and search engine visibility.
Brand Image Adoption
Transitioning to a new CMS provided a valuable opportunity to reconsider web branding. Our design team was honored to have its branding ideas approved unanimously by the Camping Québec team. Clients who value their brand image are more likely to use and evolve it effectively over time!
