Vitauthority
Improving ROI with Personalized Messaging in Health & Wellness
![Vitauthority desktop view](https://www.smartbugmedia.com/hubfs/Vitauthority-top-desktop-view.png)
![Vitauthority tablet view](https://www.smartbugmedia.com/hubfs/Vitauthority-top-tablet-view.png)
![Vitauthority mobile view](https://www.smartbugmedia.com/hubfs/Vitauthority-top-mobile-view.png)
Background
Vitauthority is a wellness brand focused on helping people take health into their own hands through supplements, teas, and other nutritional products. They came to SmartBug Media® looking to increase monthly email revenue and build trust with consumers. Our team developed custom email flows, implemented pop-ups on the client’s site, and created ongoing monthly campaigns to establish Vitauthority’s authority and credibility within the industry.
![Vitauthority desktop view](https://www.smartbugmedia.com/hubfs/1-Vitauthority-socialproff-desktop-slide%201.png)
![Vitauthority mobile view](https://www.smartbugmedia.com/hubfs/1-Vitauthority-socialproff-mobile-slide%201.png)
Proving Results with Social Proof
By showcasing user-generated content (UGC) and testimonials, we leveraged the client’s honest reviews to speed up the typical purchase cycle.
![Vitauthority desktop view](https://www.smartbugmedia.com/hubfs/2-Vitauthority-popups-slide%201.png)
Piquing Interest with Pop-Ups
Our team designed and implemented pop-ups on their site, incentivizing visitors to join their email list and providing more opportunities to engage.
![Vitauthority desktop view](https://www.smartbugmedia.com/hubfs/3-Vitauthority-testing-slide%201.png)
Optimizing Revenue with A/B Testing
We test email elements such as CTAs, subject lines, and imagery against each other to effectively strategize and learn audience preferences.
![Vitauthority desktop view](https://www.smartbugmedia.com/hubfs/4-Vitauthority-personal-desktop-slide%201%20copy.png)
![Vitauthority mobile view](https://www.smartbugmedia.com/hubfs/4-Vitauthority-personal-mobile-slide%201.png)
Personalizing Brand Messaging
Building trust is imperative, so we revamped brand messaging to better position the brand as a leader in the health industry.
![Vitauthority desktop view](https://www.smartbugmedia.com/hubfs/5-Vitauthority-desktop-slide%201.png)
Creating Year-Round Email Flows
In addition, we crafted a series of email flows designed to remain relevant any time of year and provide a tailored experience based on customer behavior.