


Background
PetalMD is designed with the help of healthcare industry stakeholders and offers software solutions that secure the exchange of information, optimize physician scheduling, streamline patient booking, improve on-call management, and simplify the medical billing process. In 2018, after acquiring Xacte, a leader in web and mobile medical billing technologies, PetalMD reached out to SmartBug Media® for a full website redesign. PetalMD wanted a new look that would be relevant to its buyer personas, as well as a refreshing of its information architecture to integrate Xacte’s offerings.