


Background
TransAct oversees a portfolio of K–12 and collegiate educational technology brands whose collective mission is to improve workflows for administrators, teachers, and parents. The organization needed to revamp—and simplify—its website for CampusRight, a ticketing and registration platform, in order to provide a better and more targeted user experience. After TransAct reached out to SmartBug Media™ for help, we crafted and built a CampusRight website—with TransAct’s buyer personas in mind—that is both functional and beautiful.