TransAct

Simplifying User Experience with a Bold Aesthetic and Concise, Persona-Centric Content

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Background

TransAct oversees a portfolio of K–12 and collegiate educational technology brands whose collective mission is to improve workflows for administrators, teachers, and parents. The organization needed to revamp—and simplify—its website for CampusRight, a ticketing and registration platform, in order to provide a better and more targeted user experience. After TransAct reached out to SmartBug Media™ for help, we crafted and built a CampusRight website—with TransAct’s buyer personas in mind—that is both functional and beautiful.

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Creating Visual Impact

The website features stunning custom illustrations and a bold color palette that draws users in and encourages them to learn more about CampusRight.

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Building Role-Based Solutions

The navigation menu takes a role-based approach rather than a solution-based approach because CampusRight solves different problems for different personas.

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Getting Straight to the Point

Minimal—yet meaningful—content on each page of the website lets users find the information they’re looking for quickly and easily without getting bogged down.

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Simplifying the Site Architecture

By highlighting CampusRight’s value propositions and key differentiators, we simplified the site’s architecture to make lead generation easier and more efficient.