TransAct
Simplifying User Experience with a Bold Aesthetic and Concise, Persona-Centric Content
![Transact-CampusRight-top-desktop-view](https://www.smartbugmedia.com/hubfs/Portfolio_TransAct/new%20portfolio%20assets/Transact-CampusRight-top-desktop-view.png)
![Transact-CampusRight-top-tablet-view](https://www.smartbugmedia.com/hubfs/Portfolio_TransAct/new%20portfolio%20assets/Transact-CampusRight-top-tablet-view.png)
![Transact-CampusRight-top-mobile-view](https://www.smartbugmedia.com/hubfs/Portfolio_TransAct/new%20portfolio%20assets/Transact-CampusRight-top-mobile-view.png)
Background
TransAct oversees a portfolio of K–12 and collegiate educational technology brands whose collective mission is to improve workflows for administrators, teachers, and parents. The organization needed to revamp—and simplify—its website for CampusRight, a ticketing and registration platform, in order to provide a better and more targeted user experience. After TransAct reached out to SmartBug Media™ for help, we crafted and built a CampusRight website—with TransAct’s buyer personas in mind—that is both functional and beautiful.
![1-Transact-CampusRight-double-desktop-slideA](https://www.smartbugmedia.com/hubfs/Portfolio_TransAct/new%20portfolio%20assets/1-Transact-CampusRight-double-desktop-slideA.jpg)
![1-Transact-CampusRight-double-desktop-slideB](https://www.smartbugmedia.com/hubfs/Portfolio_TransAct/new%20portfolio%20assets/1-Transact-CampusRight-double-desktop-slideB.jpg)
Creating Visual Impact
The website features stunning custom illustrations and a bold color palette that draws users in and encourages them to learn more about CampusRight.
![2-Transact-CampusRight-desktop-overlap-slide](https://www.smartbugmedia.com/hubfs/Portfolio_TransAct/new%20portfolio%20assets/2-Transact-CampusRight-desktop-overlap-slide.png)
![2-Transact-CampusRight-mobile-overlap-slide](https://www.smartbugmedia.com/hubfs/Portfolio_TransAct/new%20portfolio%20assets/2-Transact-CampusRight-mobile-overlap-slide.png)
Building Role-Based Solutions
The navigation menu takes a role-based approach rather than a solution-based approach because CampusRight solves different problems for different personas.
![3-Transact_CampusRight-double-mobile-slideA](https://www.smartbugmedia.com/hubfs/Portfolio_TransAct/new%20portfolio%20assets/3-Transact_CampusRight-double-mobile-slideA.png)
![3-Transact_CampusRight-double-mobile-slideB](https://www.smartbugmedia.com/hubfs/Portfolio_TransAct/new%20portfolio%20assets/3-Transact_CampusRight-double-mobile-slideB.png)
Getting Straight to the Point
Minimal—yet meaningful—content on each page of the website lets users find the information they’re looking for quickly and easily without getting bogged down.
![4-Transact-CampusRight-tablet-slide1](https://www.smartbugmedia.com/hubfs/Portfolio_TransAct/new%20portfolio%20assets/4-Transact-CampusRight-tablet-slide1.png)
Simplifying the Site Architecture
By highlighting CampusRight’s value propositions and key differentiators, we simplified the site’s architecture to make lead generation easier and more efficient.