Adding Some Zest with Magento 2
Les Promotions Atlantiques sought a reliable technical and strategic partner to undertake a complete redesign of the Starfrit.com e-commerce website. Originally built on Magento 1, the platform would no longer be supported with the transition to Magento 2. A modernized platform was necessary to ensure longevity and meet evolving needs.
Objectives
Redesign the Website
Integrate Systems
Enhance Conversions
Modular Website
SmartBug designed a modular website, enabling the client to create pages that align with its objectives. This approach streamlines site management for Starfrit. Additionally, marketing modules automate content dissemination, and technological enhancements make for faster response times.
Optimal Search Module
Our team implemented a research system that includes not only products but also recipes, blog articles, and helpful tips. This system enabled us to cultivate a comprehensive culinary landscape for Starfrit, extending beyond product sales.
Strategic Partnership Platform
To expand Starfrit's offerings without overwhelming the client with content creation, we implemented a strategic partnership platform for cross-posting recipes and products on each stakeholder’s website.
An Enhanced Experience
Drawing on our team's expertise in e-commerce, design, and SEO, we developed a high-performing, user-friendly website reflective of Starfrit's products. The new site offers an enhanced e-commerce experience with sleek, modern, and dynamic product showcases.
