The Spur Group
Parlaying a B2B Consulting Firm’s Rebrand into a New Website
![The Spur Group Website Desktop View](https://www.smartbugmedia.com/hubfs/Portfolio_Spur%20Group/TheSpurGroup-top-desktop-view.png)
![The Spur Group Website Tablet View](https://www.smartbugmedia.com/hubfs/Portfolio_Spur%20Group/TheSpurGroup-top-tablet-view.png)
![The Spur Group Website Mobile View](https://www.smartbugmedia.com/hubfs/Portfolio_Spur%20Group/TheSpurGroup-top-mobile-view.png)
Background
The Spur Group is a B2B consulting firm specializing in helping companies create go-to-market strategies as well as refining their sales, marketing, operations, corporate partnerships, brand positioning, and more. The company came to SmartBug Media® for a website redesign that would leverage its newly updated branding, messaging, and positioning. From UX to design to copywriting, we built a sleek, buyer persona-driven website that could help The Spur Group generate more leads and succeed.
![The Spur Group Brand Narrative](https://www.smartbugmedia.com/hubfs/Portfolio_Spur%20Group/1-TheSpurGroup-double-desktop-slide1A.jpg)
![Spur Group Brand Narrative](https://www.smartbugmedia.com/hubfs/Portfolio_Spur%20Group/1-TheSpurGroup-double-desktop-slide1B.jpg)
Building a Brand Narrative
Using buyer personas and driven by crafting an intentional user experience, we developed a brand narrative that speaks to The Spur Group’s strengths within the context of persona needs.
![Weaving in a The Spur Group's Brand Redesign](https://www.smartbugmedia.com/hubfs/Portfolio_Spur%20Group/2-TheSpurGroup-tablet-overlap-slide1.png)
![Weaving in a The Spur Group's Brand Redesign](https://www.smartbugmedia.com/hubfs/Portfolio_Spur%20Group/2-TheSpurGroup-mobile-overlap-slide1.png)
Weaving in a Brand Redesign
To celebrate The Spur Group’s new messaging and branding, we wove in the logo and other design elements throughout the website.
![The Spur Group Navigation](https://www.smartbugmedia.com/hubfs/Portfolio_Spur%20Group/3-TheSpurGroup-desktop-slide1.jpg)
Creating Clear Navigation
The site features a sub-navigation bar focused on each of the company’s primary offerings so site visitors can easily find what matters most to them.
![The Spur Group Services Mega Menu](https://www.smartbugmedia.com/hubfs/Portfolio_Spur%20Group/4-TheSpurGroup-desktop-slide1.jpg)
Helping Visitors Find Solutions
In order to maximize space and help buyers find the right solutions for their problems, we created a Services mega menu that features a relevant internal page and a resource download.
![The Spur Group Assessment Tool](https://www.smartbugmedia.com/hubfs/Portfolio_Spur%20Group/5-TheSpurGroup-double-desktop-slide1A.jpg)
![The Spur Group Assessment Tools](https://www.smartbugmedia.com/hubfs/Portfolio_Spur%20Group/5-TheSpurGroup-double-desktop-slide1B.jpg)
Developing Persona-Driven Assessments
We created four different, easy-to-maintain assessment tools that provide prospects with useful go-to-market insights for prospects by leveraging forms, contact properties, and workflows.