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SmartBug’s Inbound Marketing Strategy Helped A Transportation Company Streamline Its Website


Learn how inbound marketing helped this transportation company draw in more high-quality leads and streamline its website.

Background is a shipping and logistics company that specializes in urgent airborne and fast ground deliveries. Launched in 2006, it has helped hundreds of organizations safely transport and deliver products under tight deadlines. approached SmartBug because CEO Dan Boaz wanted to obtain higher-quality leads and ensure brand consistency while infusing the website and its subsequent domains with a more modern, streamlined look.’s website and domains included numerous web pages with large chunks of text. SmartBug’s creative team helped achieve a fresh, modernized look by updating the company’s logo and rewriting and redesigning several key landing pages that often appear at the top of Google’s search engine results.


The Problem

Lacking Brand Consistency and the Right Message had partnered with SmartBug to bolster its inbound and PR strategies, and a SmartBug strategist recommended working with SmartBug to improve and update its overall brand messaging. CEO Dan Boaz loved the design, brand consistency, and content SmartBug created for the website, which accomplished: 

  • Brand consistency across all five “keyword” web domains affiliated with
  • Creation of visual brand guidelines for future content
  • Updates for old email copy and other messaging 
  • A full content audit to ensure consistency 

I feel SmartBug is an extension of our company and I’ve relied heavily on them as our own marketing department. We have a great working relationship, and it makes my job easier when I can rely on them to pick up the workload

Dan Boaz
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A More Streamlined and Consistent Approach to Attract More High-Quality Clients

  • Website development
  • Content audit
  • Keyword strategy
  • New logo
  • Brand Architecture
    Check out the case study
  • Branding guidelines
  • Blog posts

The Results

A More Cohesive and Unified Online Presence

With new, keyword-friendly landing pages, a more cohesive online presence, and an updated logo, has improved its digital presence and unified the content features on its numerous domain names.

“It makes my job easier to rely on this team to pick up the workload, help us grow, and ultimately take our company to the next level,” said CEO Dan Boaz, who thinks of Smartbug as an extension of his own digital marketing team. 

By helping take its digital marketing game to the next level, Smartbug has helped pull in more high-value clients, improved its SEO strategy, and boosted its thought leadership presence in the transportation and supply chain space.


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