An Amazing Idea. A Small Team.
- Persona Development
- Persona Information Architecture
- UX Design
- Conversion Optimization
- Website Design
- Responsive
- HubSpot CMS Hub Development
Propelling a young company with only one of 11 employees strictly focused on marketing can be daunting. There’s simply not enough inbound marketing to go around.
The challenge at AnswerDash was twofold: rebrand the company from Qazzow to its current name, and at the same time, optimize the company’s website to generate new leads for their recently launched service with software-as-a-service (SaaS) providers across many verticals. It was critical that every page on the website was geared to drive new leads and customers.
Like many early-stage companies, AnswerDash’s focus was on proving the concept and acquiring key, high-profile customers. As a result, its website suffered. AnswerDash had worked with several inbound marketing agencies to help enhance their website’s capabilities—each yielding the same unsatisfactory results.
Following the advice of its HubSpot inbound marketing consultant, the company reached out to us. “We knew we wanted to move to HubSpot’s CMS Hub but didn’t have the expertise to implement it,” explained Matt Blythe, Director of Marketing. “Our ultimate plan is to fully leverage HubSpot’s inbound marketing platform. So it made sense to use one of HubSpot’s top partners to help us implement our site in the CMS and ensure it is integrated with our inbound marketing strategy.”
HubSpot’s secure, speedy CMS is the first integrated website, blog, and landing page system to be optimized for mobile right out of the box and leverage all the power the HubSpot offers around analytics, marketing automation, social media and many other core marketing applications.
With a goal of having the flexibility to make website updates without having to involve engineering, AnswerDash quickly became adept at updating content, creating landing pages, blogging, expanding social media efforts, and boosting development opportunities.
“SmartBug has been great. From wireframes to design and development to production, they came in on budget and on time,” Blythe said. “Their HubSpot CMS Hub website design partnership enabled us to be self-sufficient and leveraged their success and experience to provide us some really useful guidance during the project.”
