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Case Study

AnswerDash Realizes 60% Lead Growth With HubSpot COS Website Design

One of the pioneers in web self-services wanted to clearly demonstrate its solutions while converting more visitors into leads.

How We Helped

  • Persona Development
  • Information Architecture
  • UI/UX Design
  • Conversion Optimization
  • Graphic Design
  • HubSpot COS Development
  • Responsive 
 

Results

Monthly
Leads Up
60%
Social
Traffic Up
55%
Total
Traffic Up
10%

It made sense to use one of HubSpot’s top partners to help us implement our site in the COS and ensure it is integrated with our inbound marketing strategy. SmartBug has been great. From wireframes to design and development to production, they came in on budget and on time. They’ve enabled us to be self-sufficient and leveraged their success and experience to provide us some really useful guidance during the project.

Matt Blythe
Matt Blythe
Director of Marketing, AnswerDash

AnswerDash is changing the way websites provide help to their Web and mobile visitors. A venture-backed startup out of Seattle, WA, that is based on proven university research, AnswerDash provides a point-and-click interface that allows any website to quickly and easily provide real-time, contextual help to visitors. Today's online users want to help themselves, and with AnswerDash, websites can create a first-line, self-service approach to support with a proven record of reducing costs and churn, increasing sales, and, most importantly, creating happy customers who advocate for the quality customer experience of getting answers right where they want them. With minimal investment on a website's part, AnswerDash makes giving out answers to customers a huge asset for any company.

AnswerDash Screen Shot

Visit AnswerDash.com

AnswerDash set out to solve a problem experienced by almost every user on the Internet. It noticed the frustration caused by users searching for answers about products and services that were forced to venture into the depths of support pages to answers that were never quite right.  To AnswerDash, the solution was simple: provide contextually-relevant Q&A in the very location where it's needed most – no matter the topic, no matter the location on the page.

AnswerDash is a venture-backed company that weaves answers into the fabric of the web, enabling businesses to increase sales, lower churn, reduce support costs, and gain deep insights into their customers.

The numbers don’t lie. In the 60 days since migrating to HubSpot COS, AnswerDash has realized a 10-percent growth in Web traffic. That’s on top of a 60-percent month-over-month lead growth.

An Amazing Idea. A Small Team.

Propelling a young company with only one of 11 employees strictly focused on marketing can be daunting. There’s simply not enough inbound marketing to go around.

The challenge at AnswerDash was twofold: rebrand the company from Qazzow to its current name and, at the same time, optimize the company’s website to generate new leads for their recently launched service with software-as-a-service (SaaS) providers across many verticals. It was mission critical to make sure every page on the website was geared to drive new leads and customers.

Like many early-stage companies, the focus is on proving the concept and acquiring key, high-profile customers. As a result, the website often suffers. AnswerDash was no different and had worked with several inbound marketing agencies to help enhance their website’s capabilities – each yielding the same unsatisfactory results. 

Following the advice of their HubSpot inbound marketing consultant, the company reached out to SmartBug Media. “We knew we wanted to move to HubSpot’s Content Optimization System COS, but didn’t have the expertise to implement it,” explained Matt Blythe, Director of Marketing. “Our ultimate plan is to fully leverage HubSpot’s inbound marketing platform. So it made sense to use one of HubSpot’s top partners to help us implement our site in the COS and ensure it is integrated with our inbound marketing strategy.”

HubSpot’s secure, speedy COS is the first integrated website, blog and landing page system to be optimized for mobile right out of the box and leverage all the power the HubSpot offers around analytics, marketing automation, social media and many other core marketing applications.

With a goal of having the flexibility to “make web site updates without involving engineering,” AnswerDash quickly became adept updating content, creating landing pages, blogging, vastly expanding social media efforts and boosting development opportunities.

“SmartBug has been great. From wireframes to design and development to production, they came in on budget and on time,” Blythe said. “Their HubSpot COS website design partnership enabled us to be self-sufficient and leveraged their success and experience to provide us some really useful guidance during the project.”

The numbers don’t lie. In the 60 days since migrating to HubSpot COS, AnswerDash has realized a 10-percent growth in Web traffic. That’s on top of a 60-percent month-over-month lead growth – a number AnswerDash fully expects to climb once they fully leverage its new website.

The most-astonishing growth has occurred in AnswerDash’s social media efforts. Using Twitter, LinkedIn, Facebook and Google+, social media presence is up 55 percent since the launch.

“Everybody — salespeople, marketers, customer and prospects — have been impressed with the COS,” Blythe said. “We’d definitely recommend SmartBug Media. They took a basic concept, layered inbound marketing best practices on it and brought it to life.”