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Blazy Susan


Crafting a Blazing Hot Marketing Strategy for Blazy Susan

SmartBug work example for Blazy Susan
SmartBug work example for Blazy Susan
SmartBug work example for Blazy Susan

Background

Born in Colorado, Blazy Susan provides functional accessories to elevate smoking sessions and help cannabis users smoke in style. Beginning with its flagship product, the Blazy Susan—a spinning rolling tray much like a classic lazy Susan—the brand now offers every accessory you can imagine, including high-quality papers and batteries. 

But something was still missing. Even though people from all walks enjoy a smooth hit, Blazy Susan saw that women were underserved in the cannabis industry and sought to fill the gap with its high-quality products.

In the midst of creating new offerings, Blazy Susan sought the right partner to ensure its success. The team got in touch with SmartBug Media® to light up their brand and make their marketing soar higher. 

So the two sides got together to update the brand’s look and feel. Between branding and a renewed email marketing strategy incorporating evergreen flows and ongoing email campaign sends, SmartBug was able to continually test and refine Blazy Susan’s efforts to improve segmentation and engagement—and increase overall revenue.

SmartBug work example for Blazy Susan SmartBug work example for Blazy Susan

Encouraging Engagement with Renewed Creative

Blazy Susan knew its email marketing wasn’t up to snuff and wanted to make the brand fun and engaging for consumers. The solution boiled down to refreshing the writing and design for emails to reflect a positive and easy-going tone. Looking at Blazy Susan’s vibe before and after SmartBug is like night and day!

SmartBug work example for Blazy Susan SmartBug work example for Blazy Susan

Dead Set on a Cohesive Collab

Blazy Susan rolls out new products regularly—including collaborating with the Grateful Dead to create papers for Dead Head Rolling Co. But the two brands couldn’t look more different if they tried. Dead Head Rolling Co. needed email templates that meshed with the Blazy Susan ecosystem. From launch to every Dead Head email that’s followed, SmartBug helped craft eye-catching emails to make the collaboration sing.

SmartBug work example for Blazy Susan SmartBug work example for Blazy Susan

Providing Support to Help Campaigns Burn Longer

Create, refine, and improve. After we built Blazy Susan’s evergreen flows, SmartBug provided ongoing support. By revisiting the flows, we were able to A/B test and optimize Blazy Susan’s email marketing for the longest possible burn.