Background
HumanGood is one of the nation’s largest nonprofit providers of housing and services for nearly 10,000 older adults across six states. Founded 70 years ago as American Baptist Homes of the West (ABHOW), the organization merged with senior housing provider be.group in 2017 to form HumanGood. With the merger, HumanGood needed a website to reflect its new vibrant brand. We created hundreds of crisp pages to showcase both the parent company and its dozens of unique senior living communities—and to provide seniors and their loved ones with a meaningful user experience.
