
Just knowing that SmartBug employees are involved with nonprofits on a personal basis, was a huge plus for us."
Samantha Salas
Digital Marketing & Web Content Manager, Habitat for Humanity





A 360-degree approach to brand visibility, demand generation, and revenue operations.
Full-service digital isn’t just a promise—it’s how we get the results to rock it for our customers and partners.
Join our award-winning team of whip-smart marketers.
By offering a cohesive website and multi-functional platform, we helped this major non-profit boost donations, streamline volunteer opportunities, and achieve efficient workflows.
Donations Up
Traffic Up
Time Savings
Habitat for Humanity Greater San Francisco is an independently funded local affiliate of Habitat for Humanity International, serving communities in Marin, San Francisco, and San Mateo counties. Its mission is to provide local families with a springboard to secure, stable futures through affordable homeownership, financial literacy and neighborhood revitalization.
Habitat Greater San Francisco also owns and operates a ReStore, a volunteer-supported, discount home improvement store in San Carlos. Proceeds from all ReStore sales fund Habitat Greater San Francisco’s homebuilding and neighborhood revitalization efforts. The collection of used items also has helped divert thousands of tons of waste from landfills.
Although the Habitat Greater San Francisco website had been redesigned in 2012, it still had numerous challenges that kept it from being effective for visitors, donors, volunteers, and staff.
The site wasn’t mobile-friendly, there was no way to do A/B testing, and it was only one of several platforms being used by the organization. Different tools were utilized for volunteer management, email marketing, website content, social media management, and customer relationship management. To toggle from one function to another, a staff member would have to log out of one platform and log in to another, often multiple times per day. Productivity definitely took a hit, notes Samantha Salas, Digital Marketing and Web Content Manager at Habitat Greater San Francisco.
“We needed something that could bring all these elements together, to simplify access and streamline our operations,” she says. “I knew that if we could achieve that, we could start getting to the next level when it came to workflows and communication.”
Another factor was the ReStore, she added. Although connected to Habitat, the store required its own microsite rather than a page on the Habitat site. Without an autonomous online presence, the retail operation was struggling to do more brand marketing and to update its content with SEO in mind.
Samantha Salas
Digital Marketing & Web Content Manager, Habitat for Humanity
We were brought in to deliver a comprehensive solution that worked across all facets of the organization.
Implementing the HubSpot COS (Content Optimization System), and providing both site and microsite design, we focused on providing Habitat with a solid foundation for its digital operations: HubSpot COS Development.
The comprehensive approach resulted in a streamlined operation and a much more effective website. Since implementing HubSpot and launching the new website, Habitat San Francisco has seen some major effects: