Multiple Platforms,
Multiple Headaches
Although the Habitat Greater San Francisco website had been redesigned in 2012, it still had numerous challenges that kept it from being effective for visitors, donors, volunteers, and staff.
The site wasn’t mobile-friendly, there was no way to do A/B testing, and it was only one of several platforms being used by the organization. Different tools were utilized for volunteer management, email marketing, website content, social media management, and customer relationship management. To toggle from one function to another, a staff member would have to log out of one platform and log in to another, often multiple times per day. Productivity definitely took a hit, notes Samantha Salas, Digital Marketing and Web Content Manager at Habitat Greater San Francisco.
“We needed something that could bring all these elements together, to simplify access and streamline our operations,” she says. “I knew that if we could achieve that, we could start getting to the next level when it came to workflows and communication.”
Another factor was the ReStore, she added. Although connected to Habitat, the store required its own microsite rather than a page on the Habitat site. Without an autonomous online presence, the retail operation was struggling to do more brand marketing and to update its content with SEO in mind.
