Background
TargetCare provides health and wellness solutions to businesses struggling with rising healthcare costs. The company partners with employers and benefits consultants to help improve employee health, engagement, and productivity in the workplace. TargetCare came to SmartBug® looking for a site facelift to strengthen its value proposition so visitors could identify it right away. We built a site that streamlined TargetCare’s brand and developed consistent messaging and visuals to bring the team’s story to life. The new site spotlights the many advantages of offering wellness benefit programs for employees in the form of refreshed copy, stand-alone pages for specific services, and optimized titles and CTAs to establish topical authority.
