


Background
Founded in 2000 and headquartered in Scottsdale, Arizona, Firetrace is a world leader in special hazard fire suppression. Firetrace came to SmartBug Media® with the goal of increasing monthly visitors through the creation of an updated and high-functioning website design and a clear, compelling messaging. The end result is a unified, user-centric site that merged Firetrace’s aerospace division with its main applications. Using a bold color palette of red and black, the site clearly describes the company’s products and industries served.