Invisible Health Technologies
Boosting Credibility for a Health and Safety Technology Company
![Invisible Health Technologies Website Desktop View](https://www.smartbugmedia.com/hubfs/Invisible%20Health%20Technologies%20Portfolio/InvisibleHealthTechnologies-top-desktop-view.jpg)
![Invisible Health Technologies Website Tablet View](https://www.smartbugmedia.com/hubfs/Invisible%20Health%20Technologies%20Portfolio/InvisibleHealthTechnologies-top-tablet-view.png)
![Invisible Health Technologies Website Mobile View](https://www.smartbugmedia.com/hubfs/Invisible%20Health%20Technologies%20Portfolio/InvisibleHealthTechnologies-top-mobile-view.png)
Background
Invisible Health Technologies (IHT) deploys the world's leading pandemic response and preparation technologies to help safeguard schools, businesses, and communities. IHT launched in response to the COVID-19 pandemic, and assembled technologists and emergency response experts to select, deploy, and support next-generation pandemic response and preparation solutions.
With the lofty goal of minimizing risk of illness and preparing organizations for an uncertain future, the leaders at IHT needed a website that not only built credibility in a growing industry, but was also a point of pride for the company. IHT came to SmartBug® due to our robust online portfolio and our ranking as HubSpot’s highest rated partner agency. We then created a full website that showcases the “why” behind the best-in-class products IHT sells, and how companies can use those technologies behind the scenes to make every individual feel as comfortable in public as they do at home.
![IHT Custom Homepage](https://www.smartbugmedia.com/hubfs/Invisible%20Health%20Technologies%20Portfolio/1-InvisibleHealthTechnologies-desktop-overlap-slide-1A.jpg)
![IHT Custom Homepage Mobile View](https://www.smartbugmedia.com/hubfs/Invisible%20Health%20Technologies%20Portfolio/1-InvisibleHealthTechnologies-desktop-overlap-slide-1B.png)
Designing a Stunning Custom Homepage
Our design team created a custom, visually-stunning homepage with a modern look and feel to showcase IHT’s cutting-edge technologies.
![IHT Clean Website Design](https://www.smartbugmedia.com/hubfs/Invisible%20Health%20Technologies%20Portfolio/2-InvisibleHealthTechnologies-desktop-overlap-slide1.jpg)
Simplifying Complexities with a Clean Design
We incorporated clean iconography into IHT’s website design to simplify complexities and visually convey what they do for potential customers.
![IHT's Brand Story](https://www.smartbugmedia.com/hubfs/Invisible%20Health%20Technologies%20Portfolio/3-InvisibleHealthTechnologies-desktop-overlap-slide1.jpg)
Crafting a Compelling Brand Story
Using compelling copy to bring IHT’s story to life, we positioned the brand as credible thought leaders with unrivaled industry expertise.
![IHT's Eye-Catching CTAs](https://www.smartbugmedia.com/hubfs/Invisible%20Health%20Technologies%20Portfolio/4-InvisibleHealthTechnologies-desktop-overlap-slide1.jpg)
Inspiring Confident Conversions with Bold CTAs
The bold, eye-catching CTAs we worked into the site design are customized to inspire confident customer conversions.