Sales Enablement

Extend the value of your inbound marketing efforts, and help your sales team close deals faster.

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Our approach

Start by defining

Clearly defined goals and metrics pave the way to create an aligned strategy. Defining buyer personas and both marketing and sales qualified leads aligns your marketing and sales teams.

  • Build out personas Buyer profiles and personas will enable your sales team understand who they are targeting and the best ways to communicate with those individuals.
  • Define your stages Define MQL, SQL and lead stages along with a clear lead routing process so inbound leads don’t fall through the cracks in your process.
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HubSpot CRM

Configuring your HubSpot CRM sounds daunting. Let us complete a gap analysis and set up your sales tools.

  • Stages and fields We’ll align deal stages, align custom fields, and migrate your data through spreadsheet import/export.
  • Set your sales reps up for success Let us create meeting links, set up email tracking, design email templates, and build custom views for reps and managers.

Support your sales team

Enable your sales professionals to use your tools and technology effectively and efficiently to improve productivity and better serve your future customers.

  • Sales content library Provide your sales reps with quality content, including personalized email templates and custom email sequences.
  • Walkthrough To polish and shine your sales enablement package, we provide two hours of initial walkthrough and inbound sales training so your team understands both the how and the why.
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New Call-to-action

Build a comprehensive, custom Growth Marketing Playbook.

For all of our clients, we create a comprehensive and custom inbound marketing plan. It’s the result of a variety of discovery calls with members of your team, a deep dive into your business, a gap analysis of your current marketing and recommendations for your initial campaigns.

  • Deep Dive Lorem ipsum dolor nuit estraeu cum sociis natoque penatibus.
  • Strong Foundation Lorem ipsum dolor nuit estraeu cum sociis natoque penatibus.
  • Gap Analysis Lorem ipsum dolor nuit estraeu cum sociis natoque penatibus.
  • 90 Day Plan Lorem ipsum dolor nuit estraeu cum sociis natoque penatibus.

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Our technology partners

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What our clients say

Our sales team has been very impressed by the quantity and quality of the leads generated as a result of SmartBug's work—and that is the ultimate test for any marketing initiative.”

Steve Saxton

Saxton Woods, Managing Director

Since we've started working together we've seen great improvements in our conversion rates and leads coming from the site.”

Sean Pratt

MOVE Guides, Marketing Manager

Sales enablement work