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Sales Enablement 

Maximize the value of your marketing efforts and help your sales team close business faster.

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Empower Sales and Marketing

It’s time to close the loop between sales and marketing. We’ll help align this crucial relationship to ensure your teams have the tools and content they need to meet customers wherever they are along the Buyer’s Journey. 
Buyer Profile and Personas

Buyer Profile and Personas

With the buyer profile and personas in hand, your teams will be able to target and effectively communicate with the best leads.

inbound-personas

Lead Stage Definition

Define MQL, SQL, and lead stages—along with a clear lead routing process—so inbound leads don’t fall through the cracks.

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Integrating Your Sales Technology

Whether you’re all-in with HubSpot or leveraging a stand-alone CRM such as Salesforce, we’ve got the experience to craft a data-driven Intelligent Inbound® Sales Playbook focused on your unique goals. 

  • Map Key Data
    Align marketing and sales data through a unique mapping exercise.
  • Implementation Plan
    Create a plan to align technology and add critical missing information and systems. 

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CRM

Support and Training

Want to boost productivity and deliver rockstar customer service? We’ll help by providing your sales team with the skills, training, and support needed to efficiently and effectively close more sales. 

support and training
  • Content Library
    We’ll provide your sales reps with quality content, including personalized email templates and custom email nurturing.
  • Training
    We provide a detailed walk-through and inbound sales training to answer the how and the why.

Sales Enablement Resources

What Our Clients Say

Our sales team has been very impressed by the quantity and quality of the leads generated as a result of SmartBug's work—and that is the ultimate test for any marketing initiative.”

Steve Saxton

Saxton Woods, Managing Director

Ryan and his team took command of our inbound and took us to the next level.”

Todd Barker

Senior Solutions Management, President

We've seen a step-change in traffic, lead generation, and conversion due to SmartBug's expertise in designing and implementing our new site and our inbound program.”

Kristin Hansen

Bright Computing, CMO

Luke Doiron

Since adding SmartBug to our team we've seen a 250% increase month-over-month in our leads and website visits.”

Luke Doiron

Conversant Bio, Chief Commercial Officer

The spectrum of knowledge and expertise in all things inbound, website development, HubSpot CMS and lead gen is amazing.”

Peter Mastrangelo

Harmony Healthcare International, Chief Financial Officer

The SmartBug team has been essential for getting our inbound marketing strategy off the ground.”

Heather Quitos

Pharmacy OneSource, Marketing Manager

They are easy to work with and are very knowledgeable on all inbound marketing topics.”

Seth Hauben

Wintac, Director of Marketing

Our Latest Sales Enablement Insights

Handing Leads Off to Sales & the MQL vs SQL Difference

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5 Ways Sales Enablement Encourages Marketing and Sales Alignment

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5 Fundamentals of Any Demand Generation Marketing Strategy

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Ready to Take Your Sales Enablement to the Next Level?

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Ready to win?

Let’s Talk

“We've seen a step-change in traffic, lead generation, and conversion due to SmartBug's expertise in designing and implementing our new site and our inbound program.”

Kristin Hansen, Bright Computing, CMO

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