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Sales Enablement

Maximize the value of your marketing efforts and help your sales team close business faster.

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Empower Sales and Marketing

It’s time to close the loop between sales and marketing. We’ll help align this crucial relationship to ensure your teams have the tools and content they need to meet customers wherever they are along the Buyer’s Journey.

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Buyer Profile and Personas

With the buyer profile and personas in hand, your teams will be able to target and effectively communicate with the best leads.

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Lead Stage Definition

Define MQL, SQL, and lead stages—along with a clear lead routing process—so inbound leads don’t fall through the cracks.

Integrating Your Sales Technology

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Whether you’re all-in on HubSpot or leveraging a standalone CRM like Salesforce, we’ve got the experience to craft a data-driven sales strategy built with your unique business goals in mind.

  • Map Key Data
    Align marketing and sales data through a unique mapping exercise.
  • Implementation Plan
    Create a plan to align technology and add critical missing information and systems. 
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Support and Training

Want to boost productivity and deliver rockstar customer service? We’ll help by providing your sales team with the skills, training, and support needed to efficiently and effectively close more sales. 

support and training
  • Content Library
    We’ll provide your sales reps with quality content, including personalized email templates and custom email nurturing.
  • Training
    We provide a detailed walk-through and inbound sales training to answer the how and the why.

What Our Clients Say

Their unparalleled expertise in HubSpot, inbound practices and marketing in general... has made them a trusted advisor resource unlike any other we have experienced.

Scott Travis
Keystone Technologies, CMO

SmartBug has played a crucial role in helping our small marketing team redesign our website, optimize for conversions and develop strategies to move more leads through the inbound funnel.

Logan Hansen
Elation Health, Business Development Manager
Marc Cisneros

More than any other agency we spoke to, they 'get' inbound.

Marc Cisneros
Partner, HD Stor

Our Latest Insights

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Sales Enablement

What Are Sales Battlecards & How Do You Use Them [+Template]

Learn what sales battlecards are, how to create them, and how to use them effectively to close more deals.

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a group of marketing and sales professionals walking together and smiling
Sales Enablement

How a Marketing Agency Can Help Align Sales and Marketing Goals

Sales and marketing alignment may not be as simple as it sounds. Sometimes a market agency is the best resource to help with this process.

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Handing Leads Off to Sales & the MQL vs SQL Difference
Sales Enablement

Handing Leads Off to Sales & the Marketing Qualified Lead (MQL) vs Sales Qualified Lead (SQL) Difference

Differentiating a marketing qualified lead from a sales qualified lead takes a partnership, and determining the process helps marketing know when to hand off leads to sales most effectively.

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