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Sales Enablement

Give your sales team members the tools they need to realize their market potential and solve prospects' challenges.

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SmartBugs Tonia and Tabitha

Empower Sales and Marketing to Crush KPIs Together

Bust the silos keeping your sales and marketing rockstars apart. Combine forces to support the entire buyer’s journey and achieve accelerated sales. Our full service digital agency is ready to help you ... 

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Understand your customers.

We’ll help you pull together key buyer personas and profiles so your teams can zero in on hot leads (and keep them hooked). 

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Define your lead stages.

Make sure no leads fall through the cracks by defining MQLs, SQLs, and every lead in between. Cement your lead routing process, too. 

Embrace Every Tool in Your Sales Tech Toolkit 

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All-in on HubSpot? Using a standalone CRM like Salesforce? We’ve got you covered with the experience to drive a data-driven sales strategy toward your unique business goals:

  • Map key data to sync marketing and sales.
  • Align your tech to reveal gaps.
  • Implement your new sales plan.
  • Track data so you can see momentum.
  • Lather, rinse, and repeat.

Prepare to be the benchmark for success in your industry.

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Arm Your Sales Team with What They Need to Succeed

We won’t leave you high and dry. We’ll make sure your sales team has the skills, training, and support to close sales and keep customers coming back for more (and more and more).

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Sales Enablement Support and Training

  • Personalized email templates
  • Custom email nurturing
  • Detailed sales training resources
  • Ongoing customer support
  • And so much more! 
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Sales Enablement Success Stories

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SmartBug Media

Streamlined CPQ Process Increased Revenue with Commerce Hub

SmartBug overhauled its approach to creating deals and contracts for clients. With Commerce Hub we were able to significantly streamline our configure, price, and quote (CPQ) process—saving time (we took a four-hour task to a 15-minute task), improving compliance, and gaining clearer visibility into sales metrics.

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What Our Sales Enablement Clients Say

Our contacts have increased immensely, but more than that, we've seen our closure rate increase and our sales cycle shorten.

Robert Guba
Cellcontrol, CEO & Co-Founder
Sean Pratt

Since we've started working together, we've seen great improvements in our conversion rates and leads coming from the site.

Sean Pratt
Topia, Sr. Marketing Manager

Our sales team has been very impressed by the quantity and quality of the leads generated as a result of SmartBug's work—and that is the ultimate test for any marketing initiative.

Steve Saxton
Saxton Woods, Managing Director

Empower your sales team to close more deals with our SaaS Sales Battlecard Template.

The SaaS Sales Battlecard Template is a practical resource designed to help your team navigate competitive sales conversations with confidence. Building out your battlecard provides key insights into competitor offerings, tailored talking points, and strategies for addressing objections, all centered around customer needs. By using this template, you're enabling your team to effectively highlight your software's value and stay ahead in a competitive market, all while making impactful connections with prospects.
Access the SaaS Sales Battlecard Template
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Frequently Asked Questions

What are sales enablement services, and how can they benefit my business?

Sales enablement services equip your sales team with the tools, resources, and strategies they need to sell more effectively. Our services are tailored to fit your company's needs, and can include providing custom content for different stages of the buyer’s journey, training programs, and integrations to streamline processes and improve communication between sales and marketing teams.

Some of the benefits of a well-run sales enablement program are:

  • Improved efficiency through centralizing and organizing sales content like case studies and demos, allowing reps to spend more time with prospects rather than searching for resources.
  • Better Sales and Marketing alignment ensures both teams work collaboratively and allows marketing to create materials that resonate with prospects and then adjust strategies based on shared feedback.
  • Sales reps are enabled to address buyer concerns faster with targeted content and insights, shortening sales cycles and boosting revenue, leading to enhanced deal velocity.
  • Continuous training and coaching help sales teams stay updated on industry trends and refine their skills over time.
  • Sales enable equips lower-performing reps with tools to improve their results, elevating the entire team's success rates. Who doesn't love increased win rates?

Sales enablement services are particularly impactful in B2B sales, where decision-making involves multiple stakeholders and longer average time to close. When your CRM and martech stack work well together, we can further enhance sales enablement by automating tasks, tracking engagement, and providing data-driven insights to tailor approaches to effectively benefit your business.

How do sales enablement services integrate with my existing CRM and sales tools?

SmartBug's Sales Enablement services are designed to seamlessly integrate with your existing CRM and sales tools to enhance sales efficiency and effectiveness. We focus on aligning marketing and sales efforts using your existing tech stack, whether that's HubSpot Sales Hub, Salesforce, Microsoft Dynamics 365, or another CRM, our goal is to ensure a unified data-driven approach. SmartBug helps optimize your CRM by standardizing reporting, organizing sales content, and implementing lead qualification processes to improve the flow and usability of data across platforms​.

Additionally, we support automation, customization, and integrations through tools that streamline tasks such as proposal management, email campaigns, and sales content optimization. We want to help your team focus more on building relationships and closing deals, and less on administrative tasks.

Can your services support sales teams with little to no enablement structure currently in place?

Yes, SmartBug's Sales Enablement services can support sales teams with little to no enablement structure currently in place. Our approach includes helping businesses build foundational sales enablement strategies by aligning sales and marketing teams, creating customized content, and implementing tools and processes to streamline sales activities. Together we create a Sales Enablement Playbook and tailor our tried and true strategies to meet your unique needs.

Do you provide training for my sales team on how to use SmartBug sales enablement resources, tools, or our CRM?

Yes! SmartBug can provide ongoing training for your sales team, or one-time trainings through our Sales and Marketing Workshops, or HubSpot Trainings services. This includes creating tailored sales enablement content like battlecards and supporting materials, as well as offering guidance on implementing effective sales processes within tools like HubSpot. SmartBug often works closely with clients to ensure their sales teams are equipped and trained to maximize the value of these resources, aligning them with broader sales strategies and goals

What makes SmartBug different from other HubSpot service providers?

SmartBug stands out thanks to our status as an Elite HubSpot Partner and our proven track record of delivering successful outcomes. Our holistic approach encompasses not just technical expertise but also strategic insights that align with your business goals. We prioritize long-term partnerships and client success, making us a top choice for businesses looking to leverage HubSpot effectively.

How do I get started with SmartBug's Sales Enablement services?

Getting started is simple: Schedule an initial consultation. During this meeting, we’ll discuss your current sales enablement efforts or goals if those are in place, your CRM and tech stack, business objectives, and challenges. From there, we’ll provide a customized proposal outlining how we can help optimize or build your sales enablement initiatives to better serve your needs.

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An Extension of Your Team

Innovators. Problem solvers. Go-getters. We’re proud to align your sales and marketing teams to deliver a seamless buyer journey that drives revenue growth.

Resources on All Things Sales Enablement

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Sales Enablement

Advantages of Using HubSpot Sales Hub to Customize Your Sales Pipeline

See how HubSpot Sales Hub’s customization potential can take sales team productivity to the next level.

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5 Underused Features of HubSpot Sales Hub That Boost Sales Efficiency
Sales Enablement

5 Underused Features of HubSpot Sales Hub That Boost Sales Efficiency

From streamlining the sales process to managing meeting data, learn how you can boost sales with these underused features in HubSpot Sales Hub.

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A sales team gathered in an office table while two man are shaking their hands as in closing a deal
Sales Enablement

Maximizing Your ROI with HubSpot Sales Hub: Strategies and Tips

Maximize your ROI using HubSpot Sales Hub! Discover essential strategies for effective deal management and automation to boost your sales success.

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