Skip to content
Supercharge Your Pipeline

Sales Enablement

Maximize the value of your marketing efforts and help your sales team close business faster.

Request a Consultation

Empower Sales and Marketing

It’s time to close the loop between sales and marketing. We’ll help align this crucial relationship to ensure your teams have the tools and content they need to meet customers wherever they are along the Buyer’s Journey.

illustration of three individuals walking around with suitcases

Buyer Profile and Personas

With the buyer profile and personas in hand, your teams will be able to target and effectively communicate with the best leads.

illustration of three individuals having a conversation

Lead Stage Definition

Define MQL, SQL, and lead stages—along with a clear lead routing process—so inbound leads don’t fall through the cracks.

Integrating Your Sales Technology

integration illustration

Whether you’re all-in on HubSpot or leveraging a standalone CRM like Salesforce, we’ve got the experience to craft a data-driven sales strategy built with your unique business goals in mind.

  • Map Key Data
    Align marketing and sales data through a unique mapping exercise.
  • Implementation Plan
    Create a plan to align technology and add critical missing information and systems. 
Watch the Webinar

Support and Training

Want to boost productivity and deliver rockstar customer service? We’ll help by providing your sales team with the skills, training, and support needed to efficiently and effectively close more sales. 

support and training
  • Content Library
    We’ll provide your sales reps with quality content, including personalized email templates and custom email nurturing.
  • Training
    We provide a detailed walk-through and inbound sales training to answer the how and the why.

What Our Clients Say

The SmartBug team has deep technical knowledge and has taken our organization to a new level in inbound marketing.

Steve Saxton
Saxton Woods, Managing Director

Their unparalleled expertise in HubSpot, inbound practices and marketing in general... has made them a trusted advisor resource unlike any other we have experienced.

Scott Travis
Keystone Technologies, CMO

Of all the agencies we talked to, [SmartBug] are the ones who really seemed to understand inbound marketing inside and out.

Chris Harper
The Arbor Company, VP Communications

Our Latest Insights

senior lady looking at phone
Sales Enablement

Marketing for Senior Living: Developing a Detailed Email Strategy Across Marketing and Sales

Learn how to optimize marketing for senior living communities, across not only your marketing efforts, but also using it as a sales enablement tool, is key to benefitting your bottom line.

Read More
Four marketing & sales professionals discussing at an office table
Sales Enablement

From Silos to Synergy: Sales & Marketing Alignment in 2023

Break down silos between sales & marketing teams for greater efficiency & revenue growth. Learn how to create a more integrated team structure for success.

Read More
Smiling sales member getting a text about lead activity from a HubSpot workflow
Sales Enablement

Using HubSpot Workflows to Empower Sales with Internal SMS

Learn how to use HubSpot workflows to empower your sales team to meet your buyer where they are in the buyer’s journey.

Read More