The Black Swan Group comprises world-renowned negotiation experts and former hostage negotiators who offer interactive training, coaching, and programs based on their real-world experience in the field. The Black Swan Group was founded by Chris Voss, former lead crisis negotiator and lead international kidnapping negotiator for the FBI.
After years of delivering real-world negotiation tactics to the masses, the Black Swan Group’s coaching services expanded and the team of expert negotiators grew. The team knew it was time for a total web redesign to accurately showcase the breadth of their service offerings.
This long-time SmartBug Media® inbound client wanted the new site to tell one cohesive brand story to connect all of Black Swan’s coaching services, events, resources, and more. In addition, the Black Swan Group wanted to showcase each coach’s areas of professional expertise and differentiate CEO and founder Chris Voss from the Black Swan Group as a whole. Now, thanks to a sleek UI refresh, complete with a mega menu navigation and interactive quiz, visitors can learn more about Black Swan’s service offerings and choose the negotiation services that best suit their personal and professional goals.
