BNC National Bank
Clearing the Road to an SBA Loan
BNC National Bank is a community bank based in North Dakota and Arizona, providing personal and business bank accounts as well as personal and business loans, credit card servicing, and more. BNC understands the Small Business Administration (SBA) loan process and is an SBA-approved lender. The bank wanted to create a go-to asset for new business owners navigating their way through this loan process.
The BNC team approached SmartBug Media® to create a handy infographic to help businesses along their journey. However, the client had recently updated its branding, and all new creative assets needed to meet the new brand standards.
With this in mind, SmartBug® crafted an engaging infographic combining illustrations with four SBA loan challenges BNC helps to overcome.
Revamped Design Style
SmartBug had recently completed a brand refresh for BNC, so this infographic acted as a guinea pig of sorts for the updated look and feel. The team expanded the existing mood board, referring to previous pieces to strike a balance between old and new. The result? A new, eye-catching style of illustration that appeals to a wider audience.
Easy Eye Flow
Infographics need to be both engaging and understandable. The team designed this one to check both boxes, plus incorporate friendly illustrations. The road drives the viewer’s eyes throughout the piece, while each section is still distinct and clear to relay key information throughout the design.
Of course, eye-catching isn’t everything. The piece also needed to resonate with BNC’s audience. So the design integrates graphics that reflect the diversity of BNC’s client base. The result is a piece that is visually interesting and creates a cohesive message.