Fusing Inbound Strategy + HubSpot Functionality
Established 40 years ago in Quebec, Canada, PolyAlto Group is the largest plastic distributor and manufacturer in Eastern Canada. With 110 employees across two branches, the company distributes and manufactures plastic materials for the resources, manufacturing, and food and beverage industries.
Objectives
Optimize Inbound Strategy
Encourage Strategy Adoption
Align Sales and Marketing
Increase Customer Conversions
Marketing Support
SmartBug helped PolyAlto improve its digital marketing strategies by providing professional support tailored to the company's business needs, goals, and challenges.
Through video conferences, our team met with sales and marketing managers to emphasize the importance and impact of optimized marketing strategies and help them maximize their use of HubSpot tools.
Inbound Guidance
Our team guided the creation of inbound personas and the establishment of buyers' journeys to ensure quality content aligned with the target audience's needs.
With the inbound content strategy in place, PolyAlto educated people during the pandemic, refining their approach with HubSpot tools for enhanced efficiency and online presence.
Team Alignment
To implement the inbound strategy effectively, PolyAlto fostered collaboration between its sales and marketing teams.
SmartBug facilitated improved teamwork with sales supporting marketing in content creation to attract qualified leads. We provided feedback to refine nurturing plans, ultimately enhancing conversion and promotion.
Platform Used:
Thanks to its existing online presence, PolyAlto’s new leads surged during the increased demand for plastic products caused by the pandemic.
PolyAlto's improved inbound marketing strategy and optimal use of HubSpot tools enabled the company to collect valuable information on new leads and transform those leads into customers. In addition, its perfected SEO and content strategy led to user conversions by the sales team.
Paid efforts yielded 184k impressions and 10,500 clicks, achieving a 10-year reach in two months.
