Paid Media
You’ve got top-notch content. Now it’s time to extend and amplify your reach to the right people.
Put Your Content to Work
Your buyer personas are ready and waiting for your content—you just need them to be able to find it. We’ll do the heavy lifting to find the best keywords and key phrases to create and execute paid search and social campaigns that work.
Keyword Research
We’ll identify the language that resonates most with your buyer personas around pain points, your solution, and your brand.
Amplify the Right Content
Once we determine the content that drives the most conversions, we’ll increase those results through paid efforts.
Trailblazing Inbound for the Senior Living Industry
With inbound marketing, web design and optimization, paid search and social, and plenty of content, we helped The Arbor Company develop a new kind of marketing for senior living communities.
Location, Location, Location
When your buyer personas take their pain points to Google, make sure you’re the answer to their problems. If they’re more likely to trust their business or social networks, make sure you’re there as the subject matter expert with solutions at the ready.
- Paid Search
Boost your rankings for the solution-based keywords that your buyers are searching for. - Paid Social
Slide into the social feeds and timelines of your personas to maximize impact.
Flexibility and Strategy Optimization
The best thing about paid efforts? They’re extremely flexible. With practically instantaneous data, we can see which campaigns are succeeding, shift funds, and deliver an even more effective paid campaign.
- Data-Driven
With best-in-class technology, we can quickly analyze data to deliver results and actionable next steps. - Agile Performance
Frequent check-ins allow us to focus your investment on the campaigns that perform best.
What Our Clients Say
Of all the agencies we talked to, [SmartBug] are the ones who really seemed to understand inbound marketing inside and out.
Our sales team has been very impressed by the quantity and quality of the leads generated as a result of SmartBug's work—and that is the ultimate test for any marketing initiative.
Ryan and his team took command of our inbound and took us to the next level.
Our Latest Insights

Understanding the Difference Between Earned, Paid, and Owned Media
Earned, paid, and owned media are different ways a prospect can learn about your brand. Learn how each can benefit your digital strategies.
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Do Pop-up Ads Actually Work?
Should you be using pop-up ads on your page? The answer is more complex than you may think.
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What Is Geofencing? Everything You Need to Know About Location-Based Marketing
Learn how to take your location-based marketing to the next level with geofencing. You have the ability to target customers within a geographic boundary!
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