Paid Media

You’ve created amazing content on your website. Now it’s time to extend your reach and help your buyer personas find you.

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Our approach

It starts with content

Just like buyer personas are the foundation for creating content, content is the foundation for creating effective paid search and social. Together, we identify and define your brand voice and craft keyword- and keyphrase-based content to ensure your site is optimized for SEO.

  • Keywords Identify keywords that resonate with your buyer personas around pain points, your solution, and your brand.
  • Identify the right content Determine which pieces of content are driving the most conversions and amplify those results with paid efforts.

Be where your personas are

Relevance is key when talking with your buyer personas. If they search on Google, be the answer to their problem. If they prefer to look to their trusted business networks, be a thought leader with solutions readily available.

  • Paid search Rank for keywords to show up as the solution your buyer is seeking.
  • Paid social Appear directly in your buyer persona’s timeline.

Continue to optimize your strategy

A great thing about paid efforts: They’re extremely flexible. With near-immediate data, we can see which efforts are successful, shift funds, and continue an effective paid campaign.

  • Data Through HubSpot, Google, and social platforms, we can quickly see trends toward successful campaigns.
  • Flexibility of changes Frequent check-ins allow us to focus your funds on campaigns that perform well.
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Build a comprehensive, custom Growth Marketing Playbook.

For all of our clients, we create a comprehensive and custom inbound marketing plan. It’s the result of a variety of discovery calls with members of your team, a deep dive into your business, a gap analysis of your current marketing and recommendations for your initial campaigns.

  • Deep Dive Lorem ipsum dolor nuit estraeu cum sociis natoque penatibus.
  • Strong Foundation Lorem ipsum dolor nuit estraeu cum sociis natoque penatibus.
  • Gap Analysis Lorem ipsum dolor nuit estraeu cum sociis natoque penatibus.
  • 90 Day Plan Lorem ipsum dolor nuit estraeu cum sociis natoque penatibus.

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Our technology partners

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What our clients say

If you are thinking about hiring an agency to help with your inbound marketing, SmartBug Media is someone you should contact.”

Brian Halligan

HubSpot, CEO & Co-founder

SmartBug delivers the strategy, execution, and results you’d expect from the ‘big boys’ with the care, responsiveness, and depth of understanding of your own employee.”

Chris Evans

Eagle's Flight, Executive Vice President Marketing and Business Development,

After two websites, a lot of inbound marketing work and a HubSpot management program for one of our portfolio sites, it's clear that SmartBug Media knows what they're doing.”

Kamau Coleman

Diamon Rock Partners, Managing Partner

They are easy to work with and are very knowledgeable on all inbound marketing topics.”

Seth Hauben

Wintac, Director of Marketing

Since we've started working together we've seen great improvements in our conversion rates and leads coming from the site.”

Sean Pratt

Topia, Sr. Marketing Manager