Skip to content
Read Our Blog Let's Talk

Paid Media

You’ve got top-notch content. Now it’s time to extend and amplify your reach to the right people.

Request a Consultation

Put Your Content to Work

Your buyer personas are ready and waiting for your content—you just need them to be able to find it. We’ll do the heavy lifting to find the best keywords and key phrases to create and execute paid search and social campaigns that work.

illustration of two users on a table and mobile device

Keyword Research

We’ll identify the language that resonates most with your buyer personas around pain points, your solution, and your brand.

illustration of an individual pointing to screen with graphs

Amplify the Right Content

Once we determine the content that drives the most conversions, we’ll increase those results through paid efforts.

Trailblazing Inbound for the Senior Living Industry

With inbound marketing, web design and optimization, paid search and social, and plenty of content, we helped The Arbor Company develop a new kind of marketing for senior living communities.

Read The Arbor Company Case Study
971%
Revenue ROI over an 18-month period from inbound marketing and online advertising
25%
of move-ins in 2018 originated online
64%
of new residents originating online come from organic search

Location, Location, Location

paid search and paid social

When your buyer personas take their pain points to Google, make sure you’re the answer to their problems. If they’re more likely to trust their business or social networks, make sure you’re there as the subject matter expert with solutions at the ready.

  • Paid Search
    Boost your rankings for the solution-based keywords that your buyers are searching for.
  • Paid Social
    Slide into the social feeds and timelines of your personas to maximize impact. 
Watch the Webinar

Flexibility and Strategy Optimization

The best thing about paid efforts? They’re extremely flexible. With practically instantaneous data, we can see which campaigns are succeeding, shift funds, and deliver an even more effective paid campaign.

Flexibility and Strategy Optimization
  • Data-Driven
    With best-in-class technology, we can quickly analyze data to deliver results and actionable next steps. 
  • Agile Performance
    Frequent check-ins allow us to focus your investment on the campaigns that perform best.

What Our Clients Say

Of all the agencies we talked to, [SmartBug] are the ones who really seemed to understand inbound marketing inside and out.

Chris Harper
The Arbor Company, VP Communications

Our sales team has been very impressed by the quantity and quality of the leads generated as a result of SmartBug's work—and that is the ultimate test for any marketing initiative.

Steve Saxton
Saxton Woods, Managing Director

Ryan and his team took command of our inbound and took us to the next level.

Todd Barker
Senior Solutions Management, President

Our Latest Insights

Business meeting with several people providing ideas and annotations on a whiteboard

Understanding the Difference Between Earned, Paid, and Owned Media

Earned, paid, and owned media are different ways a prospect can learn about your brand. Learn how each can benefit your digital strategies.

Read More
Two female marketers strategizing in a white board

Do Pop-up Ads Actually Work?

Should you be using pop-up ads on your page? The answer is more complex than you may think.

Read More
Male and female enter store after being served a location-based ad when entering a geofence

What Is Geofencing? Everything You Need to Know About Location-Based Marketing

Learn how to take your location-based marketing to the next level with geofencing. You have the ability to target customers within a geographic boundary!

Read More