Paid Media

You’ve got top-notch content. Now it’s time to extend and amplify your reach to the right people.

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Put Your Content to Work

Your buyer personas are ready and waiting for your content—you just need them to be able to find it. We’ll do the heavy lifting to find the best keywords and key phrases to create and execute paid search and social campaigns that work.
Keyword Research

Keyword Research

We’ll identify the language that resonates most with your buyer personas around pain points, your solution, and your brand.

Amplify the Right Content

Amplify the Right Content

Once we determine the content that drives the most conversions, we’ll increase those results through paid efforts.

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Trailblazing Inbound for the Senior Living Industry

With inbound marketing, web design and optimization, paid search and social, and plenty of content, we helped The Arbor Company develop a new kind of marketing for senior living communities.

Read The Arbor Company Case Study

971%
revenue ROI over an 18-month period from inbound marketing and online advertising
25%
of move-ins in 2018 originated online
64%
of new residents originating online come from organic search

Location, Location, Location

When your buyer personas take their pain points to Google, make sure you’re the answer to their problems. If they’re more likely to trust their business or social networks, make sure you’re there as the subject matter expert with solutions at the ready.

  • Paid Search
    Boost your rankings for the solution-based keywords that your buyers are searching for.
  • Paid Social
    Slide into the social feeds and timelines of your personas to maximize impact. 

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paid search and paid social

Flexibility and Strategy Optimization

The best thing about paid efforts? They’re extremely flexible. With practically instantaneous data, we can see which campaigns are succeeding, shift funds, and deliver an even more effective paid campaign.

Flexibility and Strategy Optimization
  • Data-Driven
    With best-in-class technology, we can quickly analyze data to deliver results and actionable next steps. 
  • Agile Performance
    Frequent check-ins allow us to focus your investment on the campaigns that perform best.

Paid Media Resources

What Our Clients Say

The spectrum of knowledge and expertise in all things inbound, website development, HubSpot CMS and lead gen is amazing.”

Peter Mastrangelo

Harmony Healthcare International, Chief Financial Officer

SmartBug is an inbound marketing agency unlike any other—a class act, driven by passion, a strong work ethic and high standards without any weak links.”

Pamela Talevski

Hanzo Inc, Worldwide Marketing

They have been a true extension of our marketing team, without the compromise or disconnect.”

Pamela Talevski

Hanzo Inc, Worldwide Marketing

SmartBug has played a crucial role in helping our small marketing team redesign our website, optimize for conversions and develop strategies to move more leads through the inbound funnel.”

Logan Hansen

Elation Health, Business Development Manager

The SmartBug team has deep technical knowledge and has taken our organization to a new level in inbound marketing.”

Steve Saxton

Saxton Woods, Managing Director

Kamau Coleman

After two websites, a lot of inbound marketing work and a HubSpot management program for one of our portfolio sites, it's clear that SmartBug Media knows what they're doing.”

Kamau Coleman

Diamon Rock Partners, Managing Partner

Marc Cisneros

More than any other agency we spoke to, they 'get' inbound.”

Marc Cisneros

Partner, HD Stor

Our Latest Insights

Six Ways Inbound Marketing is Different for SaaS Companies

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How to Generate More Leads for Your Financial Institution with Long-Form Content

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Best Practices for Using Canva in Marketing Campaigns

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Ready to Take Your Paid Efforts to the Next Level? 

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Ready to win?

Let’s Talk

“The spectrum of knowledge and expertise in all things inbound, website development, HubSpot CMS and lead gen is amazing.”

Peter Mastrangelo, Harmony Healthcare International, Chief Financial Officer

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