Paid Media

You’ve got top-notch content. Now it’s time to extend and amplify your reach to the right people.

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Put Your Content to Work

Your buyer personas are ready and waiting for your content—you just need them to be able to find it. We’ll do the heavy lifting to find the best keywords and key phrases to create and execute paid search and social campaigns that work.

Keyword Research

Keyword Research

We’ll identify the language that resonates most with your buyer personas around pain points, your solution, and your brand.

Amplify the Right Content

Amplify the Right Content

Once we determine the content that drives the most conversions, we’ll increase those results through paid efforts.

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Trailblazing Inbound for the Senior Living Industry

With inbound marketing, web design and optimization, paid search and social, and plenty of content, we helped The Arbor Company develop a new kind of marketing for senior living communities.

Read The Arbor Company Case Study

971%
revenue ROI over an 18-month period from inbound marketing and online advertising
25%
of move-ins in 2018 originated online
64%
of new residents originating online come from organic search

Location, Location, Location

When your buyer personas take their pain points to Google, make sure you’re the answer to their problems. If they’re more likely to trust their business or social networks, make sure you’re there as the subject matter expert with solutions at the ready.

  • Paid Search
    Boost your rankings for the solution-based keywords that your buyers are searching for.
  • Paid Social
    Slide into the social feeds and timelines of your personas to maximize impact. 

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paid search and paid social

Flexibility and Strategy Optimization

The best thing about paid efforts? They’re extremely flexible. With practically instantaneous data, we can see which campaigns are succeeding, shift funds, and deliver an even more effective paid campaign.

Flexibility and Strategy Optimization
  • Data-Driven
    With best-in-class technology, we can quickly analyze data to deliver results and actionable next steps. 
  • Agile Performance
    Frequent check-ins allow us to focus your investment on the campaigns that perform best.

What Our Clients Say

They are easy to work with and are very knowledgeable on all inbound marketing topics.”

Seth Hauben

Wintac, Director of Marketing

They have been a true extension of our marketing team, without the compromise or disconnect.”

Pamela Talevski

Hanzo Inc, Worldwide Marketing

The SmartBug team has deep technical knowledge and has taken our organization to a new level in inbound marketing.”

Steve Saxton

Saxton Woods, Managing Director

SmartBug has played a crucial role in helping our small marketing team redesign our website, optimize for conversions and develop strategies to move more leads through the inbound funnel.”

Logan Hansen

Elation Health, Business Development Manager

By the time our redesign was over we felt like we not only had a wonderful website but also a full understanding of inbound marketing.”

Katie Schieder

Wyvern Ltd., Marketing Manager

Their unparalleled expertise in HubSpot, inbound practices and marketing in general... has made them a trusted advisor resource unlike any other we have experienced.”

Scott Travis

Keystone Technologies, CMO

More than any other agency we spoke to, they 'get' inbound.”

Marc Cisneros

Partner, HD Stor

Ready to Take Your Paid Efforts to the Next Level? 

Request a Consultation