Birthright Israel Foundation
Aligning Messages and Design to Connect Donors With a Lofty Cause
![Birthright Israel Foundation Website Desktop View](https://www.smartbugmedia.com/hubfs/Birthright%20Israel%20Foundation%20Web%20Design/BirthrightIsraelFoundation-top-desktop-view.png)
![Birthright Israel Foundation Website Tablet View](https://www.smartbugmedia.com/hubfs/Birthright%20Israel%20Foundation%20Web%20Design/BirthrightIsraelFoundation-top-tablet-view.png)
![Birthright Israel Foundation Website Mobile View](https://www.smartbugmedia.com/hubfs/Birthright%20Israel%20Foundation%20Web%20Design/BirthrightIsraelFoundation-top-mobile-view.png)
Background
Birthright Israel Foundation is a nonprofit built to transform the Jewish future by connecting young Jewish adults with life-changing trips to Israel. The institution relies on more than 40,000 donors to raise funds to create opportunities for Jewish youth. However, when Birthright Israel came to SmartBug Media®, the group was concerned that their website wasn’t radiating the messages they felt were essential to their cause. They needed a site that inspired donors to give, reflected their brand’s mission, and showcased the positive results of gifts. SmartBug® responded by crafting a vibrant site that pushes the client’s cause front-and-center and celebrates the giving experience.
![Copywriting for Birthright Israel Foundation](https://www.smartbugmedia.com/hubfs/Birthright%20Israel%20Foundation%20Web%20Design/1-BirthrightIsraelFoundation-desktop-slide1.jpg)
Connecting Donors to the Cause
To inspire gifts, our copywriters crafted messages that push the client’s purpose and their donors’ impact to the forefront.
![Tying a Brand Together](https://www.smartbugmedia.com/hubfs/Birthright%20Israel%20Foundation%20Web%20Design/2-BirthrightIsraelFoundation-desktop-slide1a.png)
![Tying a Brand Together for Birthright Israel Foundation](https://www.smartbugmedia.com/hubfs/Birthright%20Israel%20Foundation%20Web%20Design/2-BirthrightIsraelFoundation-mobile-slide1a.png)
Tying a Brand Together
Our designers weaved logo elements into the background and used brushstroke touches on icons to tie the site’s brand together masterfully.
![Birthright Israel Foundation Website](https://www.smartbugmedia.com/hubfs/Birthright%20Israel%20Foundation%20Web%20Design/3-BirthrightIsraelFoundation-desktop-slide1.jpg)
Emphasizing a Positive Impact
By assembling bright, positive image collages, our design team shows visitors the positive results of giving.
![Birthright Israel Foundation Cause Highlighted on Website](https://www.smartbugmedia.com/hubfs/Birthright%20Israel%20Foundation%20Web%20Design/4-BirthrightIsraelFoundation-desktop-slide1.jpg)
Giving Visitors a Reason to Give
We peppered the site with content that educates visitors, highlights the cause, and makes it easy to take action.