Background
Birthright Israel Foundation is a nonprofit built to transform the Jewish future by connecting young Jewish adults with life-changing trips to Israel. The institution relies on more than 40,000 donors to raise funds to create opportunities for Jewish youth. However, when Birthright Israel came to SmartBug Media®, the group was concerned that their website wasn’t radiating the messages they felt were essential to their cause. They needed a site that inspired donors to give, reflected their brand’s mission, and showcased the positive results of gifts. SmartBug® responded by crafting a vibrant site that pushes the client’s cause front-and-center and celebrates the giving experience.
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