MyComplianceOffice
Knowing Your Risks Requires the Right View
![MCO website desktop view](https://www.smartbugmedia.com/hubfs/2018/Web%20Examples/MyComplianceOffice/MCO-top-desktop-view.png)
![MCO website tablet view](https://www.smartbugmedia.com/hubfs/2018/Web%20Examples/MyComplianceOffice/MCO-top-tablet-view.png)
![MCO website mobile view](https://www.smartbugmedia.com/hubfs/2018/Web%20Examples/MyComplianceOffice/MCO-top-mobile-view.png)
Background
MyComplianceOffice (MCO) provides SaaS compliance management software that enables companies around the world to reduce their risk of misconduct. With its singular focus on conduct risk, MCO has developed a fully integrated solution that helps clients of all sizes easily and affordably comply with confidence. MCO was looking for a website redesign and, more importantly, a re-architecture of its website. SmartBug Media™ dove deep into MCO’s data and information, including personas, goals, audits, and competitor analysis, to develop a new information architecture to meet MCO's growing needs. From this baseline, SmartBug was ultimately able to redesign the site with a professional look that meets customers’ growing expectations.
![MCO website buyer's journey](https://www.smartbugmedia.com/hubfs/2018/Web%20Examples/MyComplianceOffice/1-MCO-double-desktop-slideA.jpg)
![MCO website desktop buyer's journey](https://www.smartbugmedia.com/hubfs/2018/Web%20Examples/MyComplianceOffice/1-MCO-double-desktop-slideB.jpg)
Speaking to All Visitors
A dual content architecture serves visitors at various stages of the Buyer’s Journey, helping guide them no matter their level of compliance understanding.
![MCO best-in-class website desktop](https://www.smartbugmedia.com/hubfs/2018/Web%20Examples/MyComplianceOffice/2-MCO-desktop-overlap-slide1.png)
![MCO best-in-class website mobile](https://www.smartbugmedia.com/hubfs/2018/Web%20Examples/MyComplianceOffice/2-MCO-mobile-overlap-slide1.png)
Using the Research
We created a detailed comparative industry review with contextual insights and recommendations. This data was key to building an industry best-in-class website.
![MCO site architecture encourages conversions](https://www.smartbugmedia.com/hubfs/2018/Web%20Examples/MyComplianceOffice/3-MCO-double-mobile-slideA.png)
![MCO site architecture encourages conversions on mobile](https://www.smartbugmedia.com/hubfs/2018/Web%20Examples/MyComplianceOffice/3-MCO-double-mobile-slideB.png)
Relating to Prospects
Our analytics review and UX recommendations led to a site architecture that makes MCO relatable to prospective customers and encourages conversions.
![MCO compliance on tablet](https://www.smartbugmedia.com/hubfs/2018/Web%20Examples/MyComplianceOffice/4-MCO-tablet-slide1.png)
The Look of Compliance
The website uses images to reflect MCO’s global presence and the pivotal and structural nature of the logo mark.
![MCO website color palette tablet](https://www.smartbugmedia.com/hubfs/2018/Web%20Examples/MyComplianceOffice/5-MCO-tablet-overlap-slide1.png)
![MCO website color palette mobile](https://www.smartbugmedia.com/hubfs/2018/Web%20Examples/MyComplianceOffice/5-MCO-mobile-overlap-slide1.png)
Perfecting the Palette
We refined the website’s color palette, using a muted dark blue for strength and replacing cyan with teal for greater contrast and readability.