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Finance

We understand the constantly evolving relationship between customers and financial services businesses.

Our marketing strategies will help your team leverage these changes to increase revenue.

Who We Serve

Grow revenue, prove ROI, and increase brand awareness like the banks, credit unions, and other financial institutions we’ve helped, including:

How We Help

Increase ROI and Meet Organizational Goals

You’re passionate about helping your customers meet their financial goals, and we’re passionate about results-driven marketing. We’ll work with you to develop a foundational inbound marketing strategy and implement powerful automation so you can focus on what matters most: increasing ROI and delivering a stellar customer experience.

Deliver Content Catered to Your Customers

Market the right content to the right people at the right time and you’ll secure more leads and customers. We’ll pinpoint your target customers and deliver original, persona-based educational content that converts and improves your brand reputation. Now that’s compelling content marketing.

Navigating Legacy Systems

Legacy systems? No problem. We’ve got experience navigating legacy CRMs and PRMs to deliver a clear window into leads across all locations. We’ll help you better understand and analyze your traffic and lead data to align your sales and marketing teams to qualify the right leads at the right time.

Achieve and Maintain Compliance

Working closely with compliance is second nature for us. We’ve worked with countless banks and credit unions through the most challenging of compliance policies to deliver inbound marketing strategies that work. No matter what comes up, we’re with you every step of the way.

What Our Clients Say

Kamau Coleman

After two websites, a lot of inbound marketing work and a HubSpot management program for one of our portfolio sites, it's clear that SmartBug Media knows what they're doing.

Kamau Coleman
Diamon Rock Partners, Managing Partner
Liz Ricklefs

As the manager of over 70 providers in the HubSpot Service Marketplace, SmartBug Media managed to stand out above the rest in several ways—no small feat.

Liz Ricklefs
HubSpot, Services Marketplace

Not only was the creative work outstanding, but the knowledge... that SmartBug Media has of the HubSpot platform is superior to any other service provider that we contacted.

Justin Stensrud
SouthStar Communities, Director of Marketing
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We’ve Got the Expertise—and the Accolades

We’ve worked with banks and credit unions large and small. We’re also globally recognized experts in Intelligent Inbound® marketing, marketing automation, and sales enablement. From achieving brand differentiation to demand generation, we deliver best-in-class marketing strategies focused on the customer experience.

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How We Do It for Banks and Credit Unions

Marketing automation is only as effective as your marketing strategy and infrastructure are strong. We’ll take your specific goals and work them into a marketing strategy that plays nice with—and enhances—your existing systems.

Our Latest Banking Insights

COVID-19 Email Marketing Impact on the Finance Industry
Financial Services

COVID-19 Email Marketing Impact on the Finance Industry

This email marketing impact report uncovers the impact email marketing strategies in the finance industry had during the COVID-19 pandemic.

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Three Challenges in Marketing Financial Services to Millennials
Financial Services

Three Challenges in Marketing Financial Services to Millennials

Which financial services marketing challenges keep your team from reaching its goals? Learn about common hurdles and how to overcome them.

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Are You Ready to Improve ROI with Digital Marketing?

Intelligent Inbound Bootcamp for Financial Services Marketers guide

Intelligent Inbound® Bootcamp for Financial Services Marketers

Want to secure more account signups, schedule more consultations, upsell existing customers, and drive revenue? Let us show you how to build trust in your financial organization with your target audience using inbound. Enroll in our self-paced five-week training bootcamp ... for free!

Enroll Now